Gold Embossing is a luxurious way to brand onto products. It is very much similar to De-boss branding but done in reverse. A lot of the time we have trouble showing what exactly an emboss branding effect looks like. So to make things easier I thought I demonstrate an example via toilet paper from a German Tissue Maker.

1. Enhance brand appeal with gold embossing.
2. Maximise visibility and recognition.
3. Consider compatibility and cost factors.

World's (2nd) Most Expensive Toilet Paper

At $250 dollars per roll this perhaps may be the world's most expensive toilet paper. What makes it so expensive is that they are custom branded using Gold Embossing. These toilet  paper is made by German Tissue maker called "Tissue Design," and was the brain child of its owner German designer Fritz Loibl It is a real product and you can have them custom branded in anything that you like. You will be surprised (or not) but they have taken more than a few orders already. (btw: They deliver Worldwide by the way)

But who takes the crown of the world's most expensive TP?

Drum roll!

The honour of the world's most expensive toilet paper goes to an Australian company by the name of "The Toilet Paper Man." The cost of the toilet paper which is in 22-karat gold is $1.3 million. According to their website: each roll comes hand delivered with a bottle of champagne. Now whether this company is legitimate or not or if this product is true cannot be verified, as to this date no one has purchased a roll yet.

What is Gold Foiling Embossing?

Embossing brands a logo via having your text and graphics raised onto a surface. The foiling is applied and as the name implies it is shiny and metallic (it is made from metal after all). The branding effect is amazing and normally it is applied to premium products. Putting it onto toilet paper though is something else altogether.

A special machine and plate is required to press down on surfaces (branding effect only works on surfaces that are either soft or have a bit of "give," toilet paper is obvious one such product. So are things like promotional compendiums and soft cover journals. A technician monitors the machine and feeds the product through it. (image shown is German Designer and inventor of the Gold Embossed toilet paper: Fritz Loibl himself)

Benefits of Gold Embossing

Gold embossing is an effective branding technique that offers many benefits, including:

• High-end Appeal: Gold is often associated with luxuriousness and high value; thus, with gold embossing, your product will undoubtedly make a statement. This impression adds immense value to products.
• Customisable: As promotional products vary, so do the branding techniques that work on each one. Gold embossing is versatile and can be applied to a vast array of products, including diaries, journals, papers bags and even mugs.
• Long-Lasting: Gold Embossing creates a long-lasting effect that can withstand time and harsh conditions. This longevity is highly desirable for promotional items that will be used over an extended period, thus increasing the impact and visibility of your brand.
• Enhances visibility and Recognition: The gold branding effect catches the eye and allows your brand to stand out from the rest of the options on the market. Your logo or text is imprinted in a way that makes it easy to remember, which helps to boost brand recognition.
• Perceived Value: Gold Embossing makes products look unique and costly, increasing customer's perceived value. This perception of value creates a strong impression on customers and prospects that resonate with your brand.

Conclusion

Gold embossing is an elegant and luxurious way to elevate branding for promotional products. It's versatile, long-lasting, and highly customisable, ensuring that products are eye-catching and stand out from the rest. However, there are considerations to be aware of when applying this technique, including its cost and compatibility with the product and brand identity. Understanding these considerations will help your company make a sound decision regarding the use of gold embossing as a branding technique.

Toilet Paper facts and images first seen on: http://geekologie.com/ & https://metro.co.uk/