Whether they're in lockdown or not, most Aussies are doing it a bit tough at the moment. However, that doesn't mean things like brand awareness need to be neglected. There are actually a lot of different ways to get maximum return on minimal investment when it comes to promotional gifts. Learn some of our favourite tips & tricks below!

1. Take advantage of current deals.
2. Opt for lightweight custom gifts.
3. Maximise your budget with bulk purchases.

Spend Less on Promo Items: Tips

Take Advantage of Current Deals

If your supplier has any current deals, use them! Here at Cubic Promote, for example, we have a specials page but we also have email and Google My Business deals regularly as well. You can speak with a customer care team member and ask about all our current deals if you'd like to know more. This is one of the easiest ways to grab a bargain, but it really can add up if you don't have to pay delivery for some heavy items or you get a percentage off a large order!

Choose Cheap Print Options

One of the costs that can quickly add up when ordering promotional items is the cost of printing. For screen and pad printing decoration options there is a setup per print colour, which certainly starts to get pricey after you've hit print colour two or three! That's why going with a single colour print (red logo on a white bag, for example) may be a shortcut to savings if multiple colours aren't essential to your campaign. If using multiple colours is essential, speak with your account manager about what the cheapest decoration option is -- sometimes a digital print with a single setup cost may work out cheaper than individual screen or pad print colours (depending on your exact design/product). Our team is here to help with this kind of advice so don't hesitate to ask us about how to get the best decoration for your buck!

Opt for Lightweight Custom Gifts

Because so many people are in lockdown across Australia at the moment, most campaigns are having to opt for a mail-out system or direct courier delivery to customers. When you've got to consider the cost of delivering items to multiple locations, the weight of the promotional item becomes an important cost factor. However, this doesn't mean you have to compromise on what gifts you order -- in fact, some of our most popular products are lightweight and easy to send affordably in the post. These include promotional t-shirts, eco-friendly promotional items, and customised pens. If you're looking for the most cost-effective items to despatch from your business or organisation then have a chat to the Cubic team for recommendations that meet your needs.

Optimising Budget Through Bulk Buying

Bulk purchases can be a great way to save money on promotional products. Instead of ordering a small number of items, place a bulk order for the same product. The more items you purchase, the lower the price per item will become. Below are some essential tips for maximising your budget with bulk purchases.

• Research Suppliers for Significant Discounts: Researching suppliers to find discount offers such as free shipping, discounts on large quantities or referral promotions is a great way to save money on bulk purchases. This discount could save you a lot of money even if it's five to ten percent, so it's highly recommended.
• Plan Based on Your Needs: Knowing your shopping needs is crucial for making bulk purchases. Because you are likely to purchase many items in bulk, it is essential to have a clear understanding of what you need to avoid overbuying which can result in more expenses.
• Choose More Popular Items: When purchasing promotional products in bulk, it’s always better to choose more popular items as they tend to sell more in the market. A high-quality promotional item with a popular appeal is more likely to be kept by the recipient which means your brand is receiving more exposure without spending more money on promotional items.
• Take Advantage of Discounts for Future Purchases: Getting one-time discounts on bulk purchases is a great way to save money on promotional products, and it could lead to substantial discounts for future purchases if you establish a good business relationship with your supplier.

Final Thoughts

So, mate, if you're looking to save some cash on promotional products, there are a few smart strategies you can use. Take advantage of any current deals from your supplier, choose cheaper printing options, and opt for lightweight gifts that can be easily delivered. And if you're buying in bulk, make sure to research suppliers for discounts, plan your purchases based on your needs, and choose popular items that are more likely to make an impact. Plus, don't forget to build a good relationship with your supplier to score discounts for future purchases. With these tips and tricks, you can stretch your budget and still get great promotional products for your brand.