M&M chocolate candies are amongst the most popular type of confectionery that we sell to corporates, events and expos. We all know and love M&M's but do you know who invented them? Read on and find out.

• M&Ms were invented by Forrest Mars and Bruce Murrie, with the name derived from their surnames.
• The candy's popularity stems from its taste, texture, colorful appearance, portability, and variety.
• M&Ms have a strong nostalgic appeal and cultural significance, bolstered by clever marketing campaigns and memorable mascots.

Melt In Your Mouth, Not In Your Hand

This famous slogan may not have been used much lately, but we all know the product well enough. These chocolate candy buttons are iconic. Everyone knows and loves them. It also explains why they are always the most popular type of confectionery in tradeshows and exhibitions. Our promotional m&m's are sold in the hundreds of thousands each year to businesses and organisations around Australia. It is no surprise that Mars confectionery, the maker of the M&M chocolate is indeed the family name of the inventor, Forest Mars. The coated chocolate candy seems to date back to the 1930s during the Spain civil war. However, it was Forest Mars that saw an opportunity, after seeing these lollies consumed by soldiers in Europe.

Forest Mars developed a production process along with a new business partner called Bruce Murrie in 1940 and began selling the chocolate under the name M&M.

How did the name Come About?

The name simply came about by combining Forest Mars surname, with his business partners surname, (i.e. Brue Murrie), and the name M&M chocolates were born.

M&M Trivia:

Did you know that each M&M weights about 0.91grams each? They each have 4.7 calories. In Australia, they were introduced in the 1980s (I am old enough to remember). My current favourite Caramel M&Ms were first released last year in 2017

Why People Love M&Ms?

People love M&Ms for several reasons, ranging from their taste and texture to their colorful appearance and cultural significance. Here are some key factors that contribute to the popularity of M&Ms:

1. Taste: M&Ms are made with delicious milk chocolate, providing a rich and satisfying flavor that appeals to many people. The candy coating adds an extra layer of sweetness and crunch, creating a unique and enjoyable taste experience.

2. Texture: The combination of smooth chocolate and a crispy candy shell makes M&Ms a delightful treat. The contrast between the soft inner core and the crunchy outer layer offers a distinctive and satisfying mouthfeel.

3. Colorful appearance: M&Ms come in a variety of bright, cheerful colors, making them visually appealing and fun to eat. The vibrant hues can also be used to create eye-catching decorations or art projects, adding to their overall appeal.

4. Portability and convenience: M&Ms are small, individually wrapped candies that are easy to carry around and share with others. Their hard candy shell prevents the chocolate from melting, making them an ideal snack for on-the-go or outdoor activities.

5. Variety: Over the years, M&Ms have been released in different flavors, sizes, and textures, such as peanut, almond, pretzel, caramel, and more. This variety caters to diverse tastes and preferences, ensuring there's an M&M for everyone.

6. Nostalgia: M&Ms have been a popular candy for many decades, and their iconic status evokes fond memories for people who grew up enjoying them. The timeless appeal of M&Ms has contributed to their enduring popularity.

7. Marketing and cultural significance: M&Ms have been featured in numerous advertising campaigns, movies, and television shows, solidifying their place in popular culture. The brand's clever marketing strategies, along with their memorable mascots, have helped create a strong emotional connection with consumers.

Takeaway

People love M&Ms due to their delicious taste, unique texture, colorful appearance, portability, variety, nostalgic appeal, and cultural significance. These factors have contributed to the candy's enduring popularity and widespread appeal. M&Ms are a beloved confectionery option for corporate events, expos, and tradeshows due to their delicious taste, unique texture, and colorful appearance. Invented by Forrest Mars and Bruce Murrie in the 1940s, these iconic candies have become an enduring favorite thanks to their variety, nostalgic appeal, and cultural significance.

Source: https://en.wikipedia.org/wiki/M%26M%27s