Promotional items have become a popular way for businesses to market themselves and increase their brand recognition. The range of promotional products expands every year, offering exciting new ways to put a company logo or name in front of potential customers. However, few promotional items are as effective as promotional highlighters! These office essentials are used daily by many people for various purposes – from studying for exams to taking notes during business meetings. In this post, we'll explore the origins of highlighters, its advantages, and its potential for branding.

1. Yukio Horie from Tokyo Stationery Company invented highlighters.
2. Promotional highlighters provide affordable advertising.
3. Branding on highlighters maximise visibility.

History of Promotional Highlighters

Highlighter pens were invented in the 1960s and quickly became popular as a convenient way to mark text on paper without underlining it. While early highlighters used bright colours like yellow and pink, they lacked the quality necessary for professional use.

In Japan, Yukio Horie from Tokyo Stationery Company developed water-based ink felt-tip pens that produced ultra-thin lines when pressed against paper sheets. His creation was a precursor model, which inspired US print company Carter's Ink Co. to invent their own version of the product - Hi-Liter.

Carter's Ink added some minor tweaks - using light yellow or pink ink instead of black or blue one - making it transparent enough not to obscure important information beneath it while being visible enough at once allowing readers remember relevant texts. By incorporating these elements they created what is today known as "highlighting."

Today's Promotional Highlighters

As an advertising strategy that has been around since the 1960s, customised highlighters continue to be among Australia’s most requested promotional stationery items due. Why?

• Versatile usage: Everyone from students to office workers and professionals use highlighters, making them a practical gift that appeals to a wide audience.
• Constant visibility: Recipients of customised highlighters will keep them nearby when reading important documents such as resumes or study materials, ensuring your brand is always visible.
• Affordable cost-effective advertising: Compared to traditional advertising methods like billboards or TV ads, branded merchandise like highlighters offer great value for money as they provide long-term exposure at an affordable cost per unit.
• Long-lasting impact: Unlike short-term broadcasted advertisements where you pay per appearance, customised highlighters offer endless promotion opportunities as recipients tend to keep them for extended periods and may even share with others.

How To Brand Highlighters

Here are some tips on maximizing your branding potential when using promotional highlighters:

• Opt for high-quality highlighters that have a longer shelf life, as they are more likely to be used and noticed consistently.
• Incorporate trending fashion styles into the design of highlighters to give them a contemporary appeal.
• Use bright colors palettes along with bold fonts while designing the highlighter artwork to increase visibility and attract attention.
• Ensure that printing materials are of superior quality when customizing text or logos onto pens/pencils/stationeries to guarantee long-lasting designs that do not fade over time.
• Strategically distribute promotional highlighters at trade shows, conferences, networking events, and other places where people may need to take notes for maximum exposure and brand recognition.

Takeaway

Whether you run an educational institution or a corporate office looking to mix up its trade summer gifts with something reliable and reusable, highlighting pens make excellent promotional products. By branding these handy stationery items with your company name or logo, potential customers will remember it long after the ink has been depleted-a lasting free advertising technique.

Details first spotted here: http://www.historyofpencils.com/writing-instruments-history/history-of-highlighters/