When it comes to buying merchandise, many people think of celebrity items and the significance they hold in popular culture. From limited edition items sold only at certain stores to fashion collections with a sign of famous names, celebrity products can be highly sought after and collectible.

Given this increase in demand for superstar-stamped pieces, many brands have released special collections featuring discounts on specific items made available exclusively from select retailers inside a given region.

Kayne West is no stranger to merchandising his famous name (and controversy, he definitely courts a bit of that too) so it shouldn't come as a surprise that with his much-anticipated new album, Jesus Is King, he's also launched a range of custom branded goodies to market to his faithful fans.

Promotional Swag The Kanye Way

When Kanye launches a new album people aren't just looking forward to his latest music, they're keen to see his latest release of swag too. The artist released an assortment of kooky gear along with "Yeezus" and "The Life of Pablo" so his fans were already anticipating the Kanye-branded goodies he'd release with "Jesus Is King." We can't speak for the album's content (it is getting fairly mixed reviews across the board) but when it comes to gear for his fans, Yeezy still impresses.

The most notable element of West's range of custom-branded clothing here, and indeed his fashion and art in general, is that it is incredibly minimalist. Whether you're looking at clothing, headwear, or accessories in his latest range, the look is sparse and makes generous use of old-style fonts and symbols. It takes a lot of confidence to pull off a somewhat biblical look balanced with bold colour choices, but Kanye certainly isn't a shrinking violet and we're actually quite impressed with the resulting gear.

What Branded Merchandise Is Available?

This time around Kanye, who is known for his forays into fashion has opted to focus on promotional clothing. Items in his shop include;

• Logo decorated sweaters
• Custom printed t-shirts
• Embroidered caps
• Promotional hoodies
• Logo emblazoned long sleeve tees

And if you're thinking these items are simply pieces of clothing with no marketing value whatsoever, think again! Not only do some of the clothes purchased in the US include a digital copy of the album with them, but some also entitle the purchaser to a free ticket to an exclusive Kayne live event. While we can't all put together clothing in Yeezy's distinct style, packaging a limited offer or a download with a clothing purchase is a genius idea and one that we could perhaps make use of for Aussie events and expos.

Conclusion

Celebrities possess a large amount of influence which often includes sales power within the world’s economy. Whether or not you believe their endorsements are real or purely for marketing purposes, it’s hard to deny that such an endorsement holds a great deal of weight when shoppers make decisions about what to buy.

Being associated with someone who commands an elevated status encourages customers to purchase related merchandise because there's potential for increased value once held by another owner–the celebrity themselves!

Details first spotted here: https://www.usmagazine.com/stylish/news/kanye-west-drops-new-jesus-is-king-merchandise-pics/