Fast food is a serious business for some people. I won't lie, I myself have some very strong loyalties and feelings towards certain fast food chains, and KFC is one of them. Although I don't indulge as much as I used to (trying some of that healthy living stuff) I won't deny that walking past a KFC and catching a whiff of that fried chicken, or heck, even reminiscing about it, gets my mouth watering.

 

  1. Use classic smells in promotions.
  2. Tactile aspects influence brand perception.
  3. Unique, exclusive promotions boost memorability.

 

Promotional Products Featuring Classic Smells

Promotional products featuring classic food smells can be a great way to attract customers and increase brand recognition. They are cost-effective, visually appealing, and often very memorable. Whether it's in-store or on the road, clients will appreciate something that is made specifically with their business in mind while enticed by realistic aromas like coffee, bread, chocolate, and more.

 

Now what if you could get promotional clothing with that classic fast food smell engrained into it? Sounds great right? Well, what if that clothing was also soaked, or even stained, with gravy? And not just any gravy, not the store-bought, or the homemade, or the powdered or microwaved, but no less than KFC brand gravy?! Yes, a mad genius out there has come up with a bit of fashion that might not be the cleanest-looking outfit but certainly might be the most finger-licking good.

Developed by designer Coleman Larkin, custom branded t-shirts are soaked in KFC gravy for a day, left to dry, then chemically treated to seal in the smells and the stains. The result? A T-shirt that looks like the victim of an unfortunate kitchen spill, but what I assume can only smell like heaven. Assuming your heaven involves fried chicken. And indeed what heaven wouldn't? Well, vegetarians I suppose.

Sensory Marketing Impact

Classic food smells add an extra layer of creativity to your marketing strategy. Having products ready to give away at events such as trade shows or conferences gives your business exposure and increases interest from potential customers’ angles, the unique combination of heavenly scents mixed with visibility creates unforgettable impressions for anyone who comes across these promotional items.

 

Furthermore, many promotional snacks come pre-packaged along with other content related to industry trends and useful information about your company which helps people stay informed throughout their experience. For example: if you want to promote organic farming practices in the agricultural sector, giving out granola bars by companies promoting organic farming methods might help spread the message around better than just showcasing regular snacks at an event! This type of campaign tactic allows companies to simultaneously increase awareness while delighting clients/sponsors etc., making sure everyone remembers them long after they've left the scene!

The Psychology of Sensory Marketing

Sensory marketing plays a crucial role in creating memorable brand experiences. By stimulating customers' senses, businesses can forge deeper connections and create positive associations with their products or services. Here are some key insights into the psychology of sensory marketing:

  • Scent and memory: Smells have a powerful impact on our memories and emotions. By incorporating pleasant scents into promotional products, businesses can trigger positive memories and associations with their brand. For example, using the scent of coffee on a branded product can evoke feelings of comfort and familiarity, making customers more likely to remember and choose your brand.
  • Visual appeal: When it comes to promotional products, visual aesthetics are crucial. People are drawn to visually appealing items, and incorporating attractive designs, colors, and branding elements into your products will make them more likely to catch the attention of potential customers.
  • Tactile experience: The sense of touch can also influence customers' perceptions of a brand. Consider the texture and quality of promotional products when designing them. Soft and comfortable fabrics, for example, can create a positive tactile experience that customers will associate with your brand.
  • Exclusivity and scarcity: Creating a sense of exclusivity and scarcity in your promotional products can increase their perceived value. Limited edition or limited-time offers can generate a sense of urgency among customers, encouraging them to engage with your brand and make a purchase.

Takeaway

So, mate, to wrap it all up, promotional products featuring classic food smells, like those KFC gravy-soaked t-shirts, can be a real winner when it comes to attracting customers and boosting brand recognition. The sensory experience, with scents and textures, plays a big role in creating memorable brand experiences. Smells can trigger positive memories and emotions, while visually appealing and exclusive products grab people's attention. So, if you're looking to make a lasting impression, consider giving your promotional strategy a tasty twist with these creative and memorable goodies.

Images and details found at: https://www.unilad.co.uk/food/designer-releases-kfc-stained-shirt-that-smells-like-the-restaurant/