BMW is a brand synonymous with top-range luxury cars, not a brand you'd typically associate with high-end lifestyle items like clothing, accessories, and homewares. However, a new push by the brand has seen the announcement of BMW Lifestyle, a range of logo-branded merchandise aimed at tapping into the brand's existing audience of dedicated fans -- and perhaps, winning over a few new ones too.

promotional bmw duffle bag

Logo-branded BMW lifestyle products are the ultimate way to show off your loyalty and dedication to BMW. These special items, ranging from hats and T-shirts to headwear and sunglasses, will be sure to have everyone looking twice when they see you sporting them with pride. Not only are these logo-branded items a great way to show support for one of the premier luxury auto manufacturers in the world, but they can also add a unique element of style that is unmistakably yours alone. 

Promoting a High-End Business With Logo Branded Goods

In retrospect, it seems like a bit of a no-brainer. BMW is an over 100-year-old brand with devoted fans across the generations. The company is known for producing fine motor vehicles and owning a BMW car is a clear status symbol, so it makes sense to combine BMW's valuable logo with quality merchandise befitting of their existing fans and overall target market. The result is the recent BMW Lifestyle range of promotional products.

 

With so many options available it can be hard to choose which item is right for you so here we’ve outlined some of the specific benefits associated with logos. These items are retail-quality and made from premium materials, as one would expect from a premium car brand. Check out some of our top picks below!

 

 

promotional bmw headwear shirt  bmw lifestyle branded sweatshirt

Why This Campaign Works

The BMW Lifestyle campaign is a natural extension of the brand's already heavy presence in the realm of high-end products. These items basically sell themselves to BMW customers -- you like your car, why wouldn't you want a bag and cap to match it? It is also a market that BMW has otherwise left largely untapped before now. While we're not sure of the company's motivation behind pushing their lifestyle range in 2019/2020, it certainly does seem to show that no matter how "big" your brand is, logo-branded merchandise can and will work for you.

 

Conclusion

BMW Lifestyle products are the perfect way for fans of BMW to express their love for the iconic brand. Whether you prefer a classic look or something more modern, there are plenty of options to choose from. Whether you're looking for something comfortable yet stylish to wear or casual accessories— BMW has options galore that will give any room an opulent vibe easily seen. There’s just about everything offered here for anybody with exquisite tastes who wants more from life than ordinary brands can deliver.  So go ahead, you deserve it!

 

Images and details spotted here: https://www.bmw.com.au/en/topics/offers-and-services/bmw-lifestyle.html