Campbell's soups are a staple for winter diners both here and abroad, including America. For the holidays this year, the brand decided to join the wave of food companies making promotional swag including a variety of colourful gear that's perfect for the (Northern) winter.

promotional soup swag blanket

Promotional Merchandise for Soup Fans

Although soup isn't the first product you may think of when it comes to promotional clothing and accessories, the Campbell's team has done a great job of pairing up the company's logo with products that suggest warmth, familiarity, and reliability. Soup in the winter reminds us of hot family dinners, feeling snuggled up under a blanket, and our familiar seasonal routines. Knowing that, it makes sense that the company would sell the following branded merch to its dedicated soup eaters;

 

  • Custom-made "Chunk Belts" (that hold soup cans)
  • Logo Printed Blanket (with sleeves)
  • Promotional Slippers
  • Spork Custom Eating Utensil
  • Embroidered Caps (with spork holder)
  • Branded Gloves (for holding soup)

promotional soup swag gloves promotional soup swag cap

What Makes This Campaign Different

Part of what sets this limited edition (on sale for 4 days only!) campaign apart from the competition is just how FUN it is. A lot of clothing being sold this time of year looks professional but is lacking the kind of silliness that helps make campaigns stand out. Campbell's Chunky Soup fully embraces the silly side of the holidays by producing gloves, hats, blankets, and belts that have an extremely specific purpose involving their product. This immediately draws attention from customers, but because all the products usefully function as regular gloves, hats, blankets, and belts too it means they won't be a single-use product, but an item that gets reused for years to come.

 

If you're keen to emulate the success of the Campbell's Soup range, don't be afraid to ask for customisation to your branded products that will help them beat the competition. This may include opting for distinctive branding (like 3D embroidery on caps) or custom manufacture of some elements (like the added spork holder on the Campbell's caps). The sky's the limit when it comes to making a product fit your brand -- just ask the friendly sales team at Cubic Promote!

Conclusion

Soup lovers have been around for centuries, with each generation invoking a unique flavor. Promotional merchandise is an effective way to reach out to existing fans while bringing in new ones by allowing them to connect emotionally with a product. They serve as a great giveaway during special events or sales promotions because they remind people that their favorite food item isn't just something on their plate but it's something worth sharing and celebrating with others. 

 

Campbell's Soup promotional swag is a great way for businesses to showcase their brand and show appreciation to customers. They can be used in multiple ways such as trade shows, corporate events, giveaways, or even just everyday use at home or work. 

 

Products found here: https://chunkysoupswag.com/