When most of us think of using dating apps to meet new people, we don't often think about branded merchandise boasting the app's logo. Hinge, a dating app that proudly declares it wants to be deleted after you've found 'the one', has decided to change all that. Hinge has launched an online store for products boasting the company logo that happy lovebirds can buy, and in some cases, destroy.

Promotional Gifts For True Love

The Hinge app not only has a new online store, but they're using it to promote the company's mascot, Hingie. Hingie is a furry version of the app logo and features prominently on the merchandise being offered in the Hinge store. Why is this important? Well, there are some standard products in the range (like promotional caps featuring Hingie). Still, a lot of the other merchandise encourages the destruction of Hingie items when people cease using the Hinge app. It isn't often that a company not only hopes you delete their app but also destroy their mascot to boot so this range has got our attention!

Custom Items You'll Want to Use Up

As strange as it seems, having promotional products that can be "destroyed" is in keeping with the Hinge app's overall brand image. They openly encourage people to delete their app when they've found true love and their range of quirky Hingie products that can be used up or destroyed on purpose furthers the idea that using the app is only temporary. Eventually, you'll find 'the one' and move on from Hinge. Rather than considering this a disadvantage, Hinge promotes it as an advantage because users are fulfilling the app's purpose. So how do their custom Hingie gifts fit into this?

Unique Personalised Gifts

In addition to black caps and white t-shirts, the range of gear featuring Hingie is unique.

• Branded S'more Kits - Toast a marshmallow featuring Hingie and then eat him up with your partner. This product can only be used once, but it's sure to provide a romantic experience.
• Logo Printed Bath Bombs - This version of Hingie dissolves in the bath, and while you'll miss its cute little face, you and your partner will undoubtedly have a relaxing time.
• Custom Decorated Piñata - Beat the heck out of a cardboard Hingie with your partner and enjoy the yummy treats inside. This is a fun way to say goodbye to your dating life!
• Cute Logo Sticker Sheets - Promote love and say goodbye to dating apps when you use these cute little stickers. A lot of fun and once used, they're all gone!
• Branded Ring Boxes - Why not propose to your partner on the day you delete the Hinge app? This box makes doing so a breeze, assuming you want to wait until marriage before you turf the dating app.

What stands out about this campaign is how Hinge embraces the temporary nature of their business by encouraging people to invest in promotional products they can use up entirely (like biscuits/marshmallows and bath bombs). The logo-printed cotton tees are great too, but it is the boldness of Hinge's "delete us, but make it memorable" approach that makes this a marketing angle to remember.

If you want a memorable next campaign, contact the professional sales team at Cubic Promote for product ideas, tailored pricing, and free virtual mockups.

Details and images found here: https://hingieshop.com/shop