While the NBA has been suspended indefinitely (word is they're eyeing a December to August season next year) and we're all stuck in various degrees of lockdown, there have been some positive gestures that have come out of the news in the past couple of weeks. One of which was the way the Dallas Mavericks stepped up to the plate when the COVID-19 Coronvirus pandemic started hitting home in the US using... promotional products!

At its core, a hand sanitiser serves two major purposes – it kills bacteria-causing germs on your hands while simultaneously replenishing protective oils that may be depleted due to frequent washing and contact with harsh environments or chemicals. This combination creates an effective layer of defense against these common pollutants while also providing moisturisation, making one feel less likely to get skin irritations over time and improving overall satisfaction both visually and tactilely when using this product.

Promotional Gifts Used For Good

As we mentioned above, unfortunately, all NBA games (along with most other sporting events and leagues) has been cancelled, but on March 11th the season was still proceeding as normal. Coroavirus was making headlines internationally, but gatherings were yet to be cancelled, still, the Dallas Mavericks decided to do something to protect their loyal fans. Knowing there was a serious illness about the team decided to distribute, free of charge, hundreds of bulk branded hand sanitisers featuring the team logo. Fans were happy to receive a free gift with their attendance, but the fact that this gift was a gesture of care and solidarity from the team is what really made an impact.

Why This Marketing Matters

Right now we're being bombarded by negative messages about suffering and selfishness, so seeing a sports team give something back to their loyal audience is touching. The message here is straightforward; we appreciate you coming out during a dangerous time and supporting us, so have this item to help protect yourselves. While it might not seem like much, such a simple gesture makes people feel special, and when the news is full of people price gouging on hand sanitisers via services like Amazon, it is wonderful to see a group use their stock for the community's benefit.

Hand Sanitisers are Still Important

While hand sanitisers aren't the solution to the coronavirus pandemic currently upon us, they are a good item to have on hand when you're unable to wash your hands thoroughly with soap and water. Logo printed hand sanitisers might be a good idea for your own positive community campaign, whether you distribute them to your staff, audience, or vulnerable members of the community, they'll be remembered as a thoughtful gift for some time to come. Right now Cubic Promote is producing bulk hand sanitisers in Australia, with additional stock due to arrive in April. Reach out to our sales team if you'd like to utilise hand gels in your promotion and we will do our best to accommodate you.

Details on the Dallas Mavericks giveaway found here: https://www.youtube.com/watch?v=1QdUokED-QI