You're probably familiar with Oreo biscuits, those popular sandwich-style cookies featuring a crème filling. However, you might not know that the humble Oreo brand has recently expanded to include logo branded merchandise for Oreo fans the world over. Today on the Cubic Promote blog we'll be checking out what makes this collection fun for cookie fans.
- Consistency in branding is key.
- Collaborate with influencers and artists.
- Focus on sustainability and ethics.
Promotional Swag for Snack Fans
We've spoken at length on this blog about branded swag becoming a must-have across all manner of industries, but it is the food and restaurant side of things that has embraced merchandise as a consistent additional revenue stream in recent years. With this in mind, it isn't surprising to see a big-name snack like Oreos getting in on merchandising their logo and slogans. Like McDonald's latest custom merch range or Dunkin's popular decorated gear, the Oreo's online shop has a small but powerful collection of items in it featuring relevant branding and designs.
What Products Make the Cut?
We've mentioned this before, but it is important to note that while it can be tempting to try and "wow" customers with huge assortments of branded merchandise in your online catalogue, if you're a business with an emphasis on other revenue streams, it can often be beneficial to focus on a small but strong range of products. Items that are considered "tried and true" for these sorts of shops include promotional t-shirts and customised drinkware. Oreos, like other food companies before them, stick with this formula by including a smart range of goodies in their collection. These include:
- Customised Oreo Pillows
- Promotional Mugs
- Full Length Design Socks
- Unique Oreo Cookie Jars
- Promotional Jar Candles
- Promotional tee Shirts
- Promotional Hoodies
- and more!
The Oreo team have opted for surefire wearable options like tees and hoodies, but also mixed in a few quirky items that suit their brand image like cookie-shaped pillows and cookie jars.
Lessons from Oreo's Marketing
Oreo's marketing campaign provides valuable insights for Aussie companies looking to expand their reach and increase revenue. Here are some things that Aussie companies can learn from Oreo's marketing campaign:
- Consistency in branding: Oreo's marketing campaign is consistent in its branding, with the same logo and message across all merchandise and advertising.
- Creative product range: Oreo's product range is creative and unique, with a mix of wearable and quirky items that suit their brand image.
- Engaging social media presence: Oreo has an engaging social media presence, with regular updates and creative content that keeps their fans connected to the brand.
- Collaborations with influencers: Oreo has collaborated with influencers to promote their merchandise collection, which has helped in increasing brand awareness and revenue.
Ethically Emulate Oreo's Marketing Strategy
While Oreo's marketing campaign provides valuable insights, it is essential to replicate it ethically. Here are some ways to ethically replicate Oreo's marketing campaign:
- Focus on sustainability: Replicate Oreo's marketing campaign while focusing on sustainability by using eco-friendly materials for merchandise and packaging.
- Avoid cultural appropriation: Ensure that the merchandise and advertising do not appropriate or disrespect any culture or community.
- Collaborate with local artists: Collaborate with local artists to create unique designs for merchandise that reflect the brand's message and values.
- Provide fair compensation: Provide fair compensation to artists, influencers, and employees involved in the marketing campaign.
Summing up, Oreo's marketing campaign provides valuable insights for Aussie companies looking to expand their reach and increase revenue through promotional products. Aussie companies can learn from Oreo's consistency in branding, creative product range, engaging social media presence, and collaborations with influencers. However, it is essential to replicate Oreo's marketing campaign ethically by focusing on sustainability, avoiding cultural appropriation, collaborating with local artists, and providing fair compensation. By incorporating these values, Aussie companies can create a successful marketing campaign that promotes their brand and increases revenue.
While the team here at Cubic Promote haven't made this merchandise for Oreo, we do have a lot of experience branding for food businesses and restaurants. So if this focus on Oreo swag has got you feeling inspired, get in touch with our customer service team today. Our staff can talk you through merchandise ideas, prices, and free virtual mockups so you know how your final products will look. What are you waiting for? Learn more about promotional items with your logo branding now!