We see a lot of designs and logos in this business, but there is one element that is continuously pushed to the side for a new font or logo design; colour. Colour is one of the simplest ways to say something about a brand without having to use the design or even words.
Create Your Brand's Colour Ecosystem
Gelato company Gelateria Di Neve has released their new marketing campaign, and the work that has been done by designer and art director Lana Lomakina is astonishing in its use of colour. Having your server in a uniform that reflects your colour scheme brings a coherent ecosystem of design and solidifies the brand immediately. Our range of Custom Branded Apparel will be able to give you the boost that your campaign needs.
Think Outside of the Custom Printed Box
Being able to move your campaign away from the obvious choices of merely using food-related products to advertise your Gelato company is where Gelateria Di Neve has shown innovation. By creating a colour scheme ecosystem, this was able to be translated through to office supplies and print media. This means that they can advertise to other businesses by simply communicating as they usually would. Have a look at our great range of print and signage so you can take your new ecosystem and post it wherever you can get customers' eyes on it.
Give Your Customers Something To Take Home
The final suggestion I have for incorporating colour design into your new campaign is to give your customers something to take home and regularly use, that fits into the colour ecosystem you have created. This is done beautifully by making tote bags that can remind customers every time they use the bags, of company Gelateria Di Neve and their seamless design. Have a look at our range of eco-friendly cotton bags and get in on this brilliant idea.
Why Does This Promotional Campaign Work?
Our eyes are drawn to the colour as red things in nature often mean food or danger. Multiple shades of red have been used in the background, logo, and even in the wrapping on their ice cream cones- to draw the eye directly to their product. This concept is so simple and yet so compelling because it draws on our base instincts to bring the eye to the product, then our higher brain takes over and floods the mind with memories associated with ice cream.
Colour and Your Custom Logo Designs
Take the time to think about your branding ecosystem and how you would like to appeal to your clients. And if after reading this your sweet tooth is acting up, have a look at our Promotional Confectionery Range, and thank me later!
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