With the escalating COVID-19 and Coronavirus situation across the world right now, a lot of famous events are beginning to be cancelled or scaled back. From SXSW, the Tokyo Marathon, and Dublin's St Patrick's Day parade, the number of international events being dropped due to health concerns is quite staggering. Here in Australia, we're fortunate not to have been hit with many cancellations yet, but if you want to get ahead of the curve and organise an alternative way to market, Cubic Promote has a range of mail-out promotional products ideal for advertising to clients without needing to meet up in person.

Mini Desk Calendar and Lime Green Sticky Notepad

Why Choose Mail-Out Marketing Merchandise?

In addition to trying to reach your audience during an outbreak-style situation, there are plenty of other reasons to opt for mailing merchandise. The most common ones we hear include;

 

  • Furthering campaign reach
  • Contacting customers directly
  • Reconnecting with old customers
  • Advertising in a specific suburb or town

 

The ultimate goal with using mailable promotional products is to reach an audience directly and leave them with something memorable, only in a way that utilises the existing postal service rather than trade show hands-outs or giveaways at events.

promotional mail out gifts magnet branded

What Kind of Personalised Gifts Work for Mail Campaigns?

The key factor with mail-outs is that the item(s) you send must be lightweight and compact enough to fit in a standard envelope to send via post. Obviously, this limits what you can send (no promotional footballs or drink bottles, for example) but it doesn't mean that there's nothing to choose from. Our best-selling mail-out items are as follows;

 

 

All of them are light enough and small enough to fit neatly into a standard envelope and be sent in bulk to your target audience.

envelope for marketing campaign by mail

How Do I Make My Mail-Out A Success?

Based on our industry experience, there are a few things you can do to ensure maximum bang for your buck with mailable promo gifts.

 

  • Ensure you pick a product that suits the recipient and is something they're likely to use or keep.
  • Decide on what message you want to communicate using the product.
  • Create a design that is clear, concise, and visually appealing for your mail-out items.
  • Time your campaign well -- if it's instead of a physical event, send it out so it reaches your clients by the original event date.

 

If you've never performed a mail-out campaign before, please don't hesitate to contact the Cubic Promote team for advice on how to succeed at this old-school marketing technique. We can recommend products to suit your exact situation, provide tailored pricing, and supply obligation-free virtual mockups. So what are you waiting for? Get started planning for your campaign by mail today!