One of the common remarks we hear from people who have never promoted their brand using bulk merchandise before is, "I'm only a _____ company, not Nike/Apple/Google/McDonald's/etc." It can be easy to convince ourselves that we need to be a certain size or type of business before we can start considering what we do a marketable brand. I'm here to tell you today that what you do is desirable and able to be packaged as a brand regardless of what you do and the size of your business.

Promoting Your Business Like a Superstar

A huge factor in the world of personal success is confidence, how boldly you portray yourself and the trust this fosters in others. When it comes to promoting your business or conference using marketing merchandise, confidence is still key. Take, for example, Morgenstern's NYC a cult ice cream store in the US that has two branches total. Morgenstern's is not a large franchise like Ben & Jerry's nor is it a well known high-end brand like Serendipity 3 (who have produced a world record dessert), however, their promotional products are in high demand via their website.

Market Your Brand Like You Mean It

Morgenstern's range of custom products includes apparel, headwear, and accessories like keyrings and custom tote bags. These are very common, straight-forward products and Morgenstern's sells fine ice cream but they're not an international brand, how is it so many people want their clothing? When you look at the Morgenstern's range it becomes clear that they take their "Finest Ice Cream" slogan seriously and their merchandise reflects this. Each t-shirt features a Morgenstern's logo (which looks like a signature) and a fresh ingredient photograph. The genius here is that they very much resemble fine fashion items even if they aren't. Morgenstern's decided that their products would be the finest, like their ice cream, and that confidence (in conjunction with the overall design) has made consumers WANT these items to broadcast their interest in the brand.

Top Tips for Boosting Your Brand With Merchandise

Do you have a smaller business or do you simply want to rebrand to project a more refined image? Here are our top ideas for making your message appealing using custom branded products.

• Choose the products you want to sell wisely. Ensure they are functional, reusable, and relevant to what you do.
• Don't wait until you become the next McDonalds to act like it, your brand is powerful regardless of business size - don't forget this.
• Select clear, simple designs for projecting your message. Don't let your logo or designs become confusing, hard-to-read, or offensive.
• Sell your products online, as well as at events and in-store. You want your gear to be accessible by people across the country (and the world!)
• If you're unsure what items work well for your brand pick classics like promotional t-shirts, logo branded tote bags, or coffee cups, as they are always in demand.

Still need a hand to figure out the best-branded items for your business, or perhaps you'd like some pricing information or print ideas. Please contact the friendly Cubic Promote team for more details today.

Morgenstern's merch spotted here: https://www.morgensternsnyc.com/collections/merch