The woman who brought us 'Hot Girl Summer' is now bringing us hot sauce in a new brand collaboration with famous fast food chain, Popeyes. As you know if you follow the Cubic Promote blog, there has been a slew of popular music artists joining forces with restaurants lately but, let's be real, the Megan Thee Stallion x Popeyes collab is one of the most memorable of them all!

A Music & Fast Food Promotion That Works

Megan Thee Stallion's new range of promotional merchandise released with Popeyes is only part of a much larger campaign between the performer and her favourite restaurant. The merchandise is promoting Megan's "Hottie Sauce", a new sauce that chicken fans can enjoy at the restaurant. The sauce combines sweet and spicy ingredients to make a condiment worthy of Megan's seal of approval. So not only is there a tasty new treat to get people keen on ordering meals with the fast food chain, but the merchandise helps add extra appeal -- it's a cliche but marketing merchandise is hot right now and nobody knows that better than Popeyes & the world's most famous hot girl.

Merchandise With Unique Branding

Although the range actually hits the web tomorrow in the US, a press release has already provided eager fans with images of the merchandise that will be available in the collection. Products featuring unique Megan Thee Stallion x Popeyes logo branding include:

• Logo Printed T-Shirts
• "Hottie" Branded Bikinis
• Custom Branded Drink Tumblers
• Promotional Long Sleeve Tees

At this stage we're not sure if there will be other items in the collection, but the repeated use of the 'saucy' slogan with a graphic of Megan's hand squeezing the "Hottie sauce" makes for a fantastic visual. Restaurant fans can appreciate the sauce, while fans of the performer can get into the distinct logo of their fave. It's definitely a smart design, but for those seeking something a little more subtle there are items featuring a simple flame emblem (good to cover all bases).

Bold Promotions Get Noticed

Perhaps the most interesting part of this collaboration, beyond the merchandise and the sauce, is that Megan Thee Stallion announced that she's now a Popeyes franchisee and will be opening her own branches of the chain sometime in the future. It's clear that Megan likes what Popeyes sells, but more than that she clearly has found a partner to do business with in a way that respects her image while still being its own entity. When it comes to using brand collaboration to further your marketing appeal, it pays to go with your gut and work with another organisation that "gets" your org and what it wants to achieve.

If you're keen to get started on your own swag for the coming (hot girl) summer, speak with the friendly Cubic Promote team today for expert advice & product information.

Official Site here: https://theehottiesauce.com/

Images/Info found here: https://www.rollingstone.com/music/music-news/megan-thee-stallion-popeyes-hottie-sauce-franchise-owner-1242061/