Coca-Cola is no stranger to putting together promotions to boost the brand's visibility. Coca-Cola has been around for over 100 years so it shouldn't come as a surprise that the Coke team are getting pretty darn good at marketing their wares. But when you've already done everything, how do you come up with a new marketing angle? Make it personal.

Personalising Products for Individuals

Coke's marketing campaign dubbed, 'Share a Coke' has proven to be a huge success in Australia and has recently come back for a second round. What makes Aussies so taken with this particular campaign from an already successful drink manufacturer? It turns out that everyone likes something they can call their own. We're talking personalised products, literally.

The 'Share a Coke' campaign encourages customers to purchase a Coke drink and share it with a friend, a prospect that becomes even more tempting when you notice that the drinks have individual names and nicknames on them. That's right, Coca-Cola researched the most common names in Australia and customised bottles with labels featuring the names as well as some popular Aussie nicknames (like "Mate" or "Champ"). The original campaign in 2016 actively pushed against a slump the company had been feeling so it's hardly surprising that they've brought it back for Summer of 2019/2020.

But Why Does This Campaign Work?

Because we all like to connect with each other and, as Coke discovered, we like to connect with brands too. Coke offered us something unique, something personal -- they gave us our very own Coke and we appreciated it. When you're working on marketing a brand it is important to consider exactly how your product and its associated promotion will make people feel. Emotions are powerful and if you can connect to your audience in this manner they will have an even more positive experience with your brand than ever before.

The Advantages of Micro Personalisation

Micro personalisation is the future of promotional marketing. It allows for individualised attention and personalised touch to your target audience. There are numerous advantages to incorporating micro personalisation into your marketing strategy, including increased brand loyalty, higher customer engagement levels, and improved conversion rates.

Examples of Micro Personalisation Promotional Items

There are many ways to incorporate micro personalisation into your promotional items. From water bottles with customised names printed on them through to promotional pens featuring a recipient’s name; the possibilities are endless.

At Cubic Promote, we provide bulk orders of high-quality personalised goods in various categories such as custom apparel, bags, corporate gifts and technology products that can be individually engraved or custom-printed with names or logos making each item exclusive.

Why Choose Cubic Promote?

Cubic Promote has been providing Australian businesses and organisations with reliable and affordable promotional merchandise solutions for over 13 years. We offer an easy online ordering process where you can choose from thousands of products available at competitive prices which will be delivered right to your doorstep within 10-12 business days depending on location and product type! Our friendly team is always ready to assist you throughout the entire process from choosing the perfect product till delivering it securely in Australia-wide completely hassle-free! 

Details first spotted here: https://www.coca-colacompany.com/au/news/share-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under.html