When you think London high fashion you probably don't think of a South African fast-food chicken restaurant, but with their new range of limited edition promotional merchandise Nando's is channelling the very essence of streetwear chic. Don't believe us? Learn more about this fantastic promotion below.
Logo Branded Fast Food Streetwear
A lot of fast food companies have tackled the world of branded clothing before, but what makes Nando's entry into the field a little different is that the campaign focuses on showcasing local London artists (via a display at The Yard Shoreditch) as well as selling gear for fans of the brand -- something Nando's has never done before. One such artist showcased on the printed clothing is Reuben Dangoor, famous in London street circles, which helps give the Nando's clothing some true local authenticity.
Available Custom Gear
In addition to custom short and long sleeve t-shirts (in white, with branding) the limited edition merchandise range includes bucket hats featuring the Nando's logo, printed tote bags boasting local art, and stylish summer-y hand fans. The consistent look of all the products is minimal, with Nando's or Nando's Yard logos being the highlight on the front of most items. The backs have art and slogans on them designed to draw attention in a traditional streetwear style. The result is a stunning range of limited edition merch that's part fashion, part branding, and all original.
If you're thinking of producing a range of clothing, whether for your staff or as limited edition promo gear for buyers, take a leaf out of the Nando's book and produce some simple, local merchandise that will appeal to those from your area or industry. If you're not sure how to start, then just ask our friendly sales team for ideas and inspo!
Details first spotted here: https://www.independent.co.uk/life-style/nandos-merchandise-clothes-limited-edition-peri-peri-nandos-yard-a9061191.html