When Canadian cider company Les Vergers de la Colline wanted to rebrand as Cidery Milton, they asked contemporary design agency lg2 to reimagine their entire image by drawing directly from the natural elements included in their products. The result is a whole new look that embraces greens and oranges without missing a beat.

1. Strong branding leads to recognition and differentiation.
2. Consistent branding builds trust and loyalty.
3. Fresh logo design promotes a modern image.

Relaunch for Earthy Cider Brand

The new-look Cidery Milton blends new and old looks to create a rebrand that manages to be both modern and rustic. Ditching their plain black logo and fluoro colour highlights, they've gone with more natural colours found in the trees and fruits that inspire their ciders.

Promotional aprons and slogan decorated calico tote bags are probably the highlights of the company's new assortment of promo products. Each is screen printed using simple, elegant green text and framed by orange highlights (the apron's orange tie and the bags' orange handles). The result draws the eye and looks very appealing. Additionally, all the organisation's stationery has been redone in a similar style with contrast orange envelopes and retro-looking coasters being the more memorable elements.

This is all a marked change from their very 00's looking previous design (above left) which looked more like it was promoting an energy drink rather than a classy, Canadian cider range. The new logo (to the right) is simple and elegant, making the bottle contents look more like the product they're meant to be.

If you similarly feel your old logo or colours are a bit naff these days, trimming the fat and refocusing on simple designs in colours that reflect your brand is the best way to achieve your goals. This is a great example of one such rebrand that works well for a company seeking to revive its flagging promotional image using great custom products and a fresh logo design.

Branding's Important Role in Businesses

Branding is crucial for businesses of all sizes and industries. It helps create a unique identity for your business and sets you apart from the competition. Here are some reasons why branding is important for businesses:

• Increased recognition: A strong brand can increase recognition and awareness of your business. It helps customers identify your products and services and creates a sense of trust and reliability.
• Differentiation: Branding helps differentiate your business from the competition. It allows you to showcase your unique selling points and value proposition.
• Consistency: A well-designed brand ensures consistency across all marketing channels. This consistency helps build trust and credibility with customers.
• Customer loyalty: A strong brand can help create customer loyalty. When customers identify with your brand, they are more likely to return and recommend your products and services to others.
• Increased revenue: A strong brand can lead to increased revenue and profitability. It helps create a positive image of your business, which can lead to more sales and higher prices.

Fresh Logo Design Benefits

A company's logo is often the first thing that customers notice, making it an essential part of any branding strategy. Here are some ways a fresh logo design can benefit a company:

• Reflects brand values: A fresh logo design can better reflect a company's values and products, helping to attract the right audience.
• Increases brand recognition: A new logo can help to increase brand recognition and awareness, making it easier for customers to identify the company.
• Promotes a modern image: A fresh logo design can give a company a modern and up-to-date image, helping to attract younger audiences.
• Sets the tone for marketing campaigns: A new logo design can set the tone for future marketing campaigns, providing a fresh start for the company's branding strategy.

Takeaway

In conclusion, the rebranding of Les Vergers de la Colline to Cidery Milton is a great example of how a company can successfully revamp its promotional image using custom products and a fresh logo design. Custom promotional products can be a cost-effective way to build brand awareness and loyalty, while a fresh logo design can better reflect a company's values and products. By taking inspiration from this rebranding, companies can improve their branding strategy and attract the right audience.

Rebrand first spotted here: http://thedsgnblog.com/post/167682216766/cidrerie-milton

Blog Content Updated 20/03/18: New images added