No matter what you think of the Jenner/Kardashian crew, the entire family is extremely savvy when it comes to marketing opportunities. Recently Kylie released a video featuring her touring the offices of her Kylie Cosmetics business that ended up going viral. It wasn't the office tour that caught people's attention. However, it was her sing-song greeting to her daughter Stormi that made headlines.

Capitalising on Viral Success With Branded Products

Within days of the video being shared millions of times internationally, Jenner and her team had leapt into action and started working on a range of promotional clothing featuring the slogan "Riiise and Shiiinnee" which to date includes two fashionable custom branded hoodies just in time for the northern winter. There's a lot we can learn from this latest merchandise launch from the young billionaire, even if we're not necessarily her fans. These include;

If You See an Opportunity, Go For It!

It's tempting to wait around and see if a viral craze is going to stay the distance or fizzle out fast, but the longer you leave capitalising on the moment, the more likely you'll be to miss the prime time for marketing your merchandise. If you think you're onto something, why not start as Kylie did by ordering two products only to begin with that you're sure will appeal to your target market. That way you haven't risked too much, but you still have goodies on hand to sell in those early days. Products that are great for this include promotional clothing, eco-friendly gear, and items like customised keyrings.

Consider Your Audience's Interests and Needs

Young women make up most of Kylie Jenner's fan base so in selling her latest viral slogan, she's opted for a branded product that will appeal to them -- a comfy hoodie (perfect seasonal attire in the US) in black and white (the most popular colour options). Jenner could just have easily put "Riiise and Shiiinnee" on golf balls, but golf balls aren't likely to appeal to her target audience. Similarly she could have selected lots of bold, colourful options for the hoodies but selected black and white colours because they go with more outfits and are thus more likely to sell. When you consider your recipients and what they want/need you're far more likely to provide a promotional product they'll truly enjoy using.

Be Bold With Your Branding

Don't fade into the crowd when you have a viral moment to capitalise on, embrace it and the marketing oppourtinities it comes with by providing merchandise with bold, clear branding. What do we mean by bold, clear branding?

• Contrasting colours that are easy on the eyes.
• Typography that isn't too stylised or hard to read from a distance.
• Branding areas on merchandise that are large and allow for a big print.

If you can combine bold branding, a product your audience will want, and a release timeframe that capitalises on your moment then you're well on the way to imitating Jenner's latest marketing success story.

Products first spotted here: https://people.com/style/kylie-jenner-selling-rise-and-shine-merchandise/