Personalising your own bag for yourself, or using promotional bags customised with an organisations logo, is rather standard stuff nowadays. Branding on bags tends to be quite standardised. We should know, as we are responsible for personalising hundreds of bags each day. This effort by Mercedes Benz however, takes custom branding to a whole other level. We thought we'd share this unique corporate branded bag promotion just to show you how unique a humble branded bag can be!

 

  1. Personalise bags creatively for impact.
  2. Unconventional branding sets your bags apart.
  3. Unique bags generate buzz and recognition.

How Bags are Personalised

Virtually all bags, (cheap, or expensive) carry a brand name, brand tag or design which is personalised using any one (or several), of the branding methods listed below:

  • Embroidery
  • Screen printing
  • Badging
  • Patching
  • Digital sublimation print
  • Deboss or emboss

Virtually no bag I have ever seen though is personalised quite like this effort by AMG. AMG is the racing and sports car tuning arm of the brand name Mercedes Benz.

Mercedes Benz Unique Branding Method

Mercedes AMG in collaboration with AMG and a German bag maker by the (strange) name of Destroy vs. Beauty, has come up with the idea to customise a new range of bags by running them over with an AMC Mercedes Sports car. The result? Rather unique (although, in my mind entirely bizarre, and not in the least practical)

 

How did they do it? Well, they seemingly started with fabric that is easy to stain. Then they selected colours that will enhance stains even more (like I said, totally impractical) and simply ran an AMG GT R sports car over it on a racing track. What you get is then tyre marks on top of the bag. As with anything branded with a Mercedes logo, these bags are not cheap, but they are definitely one of a kind.

 

Personalised bags a popular marketing tool used to promote businesses and events. But why stick to the same old standardised branding methods? Mercedes Benz certainly didn't when they teamed up with AMG and Destroy vs. Beauty to create their custom branded bags that really stood out from the crowd. By going beyond traditional methods of personalisation, they created something truly unique.

The Impact of Unique Branded Bags

So what's the deal with unique branded bags? Well, let me tell you - they have incredible potential for making an impact on your target audience in ways that standard promotional products just can't match. When people see something different and innovative like a one-of-a-kind bag, it generates buzz and excitement around your brand.

And here's another benefit: people are more likely to use and show off unique items like this - which means increased brand recognition and exposure over time!

In short, putting some extra thought into how you personalise your bags is absolutely worth it if you want to make a lasting impression on customers or event attendees. Who knows what other car brands will come up with in response to Mercedes' bag promotion; we might be seeing even crazier ideas soon!

Unconventional Bag Branding

Unleashing creativity in bag customisation opens up endless possibilities. Here are some unconventional branding methods that can make your promotional bags truly stand out:

  • Laser engraving: Utilising advanced laser technology to etch intricate designs or patterns directly on the bag's surface. This adds a touch of sophistication and uniqueness to the bag, making it a real conversation starter.
  • UV printing: Using ultraviolet (UV) light to cure ink onto the bag's surface, resulting in vibrant and durable prints. This method allows for high-resolution images and intricate details, making it ideal for creating eye-catching promotional bags.
  • LED light-up features: Incorporating LED lights into the bag design, allowing it to illuminate in different colours or patterns. This unique and attention-grabbing feature not only adds visual appeal but also increases brand visibility in low-light environments.
  • Augmented reality (AR) integration: Embedding AR codes or markers on the bag that, when scanned with a smartphone, showcase interactive and engaging content related to the brand or product. This technology creates an immersive and memorable experience, leaving a strong impression on customers.

Takeaway

So there you have it, mate! Personalised bags have been around for a while, but Mercedes Benz has taken it to the next level with their creative branding method. Unique branded bags are a great way to make an impression on your target audience, and unconventional branding methods can make your bags stand out from the crowd. Why not give it a go and see what buzz you can generate for your brand!

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