The Spotify digital media streaming service recently hit the milestone of 75 million paid subscribers. Perhaps unsurprisingly, Spotify tries to keep on the ball when it comes to promoting its brand and one way in which it's leagues ahead of the rest is with its marketing merchandise. We've compiled some of our faves from across the web for you to check out.

1. Innovative and stylish promotional products.
2. Tailored to target audience.
3. Cost-effective marketing tool.

Spotify Branded Merchandise

• Spotify Logo Branded USBs - It makes sense for Spotify, a business focused on digital media, to include promotional USB flash drives in their marketing merchandise range. Compact and functional, when handed out they're sure to be reused by recipients because of their bold and fashionable logo branding.

• Spotify Personalised Winter Scarf - Brrr! Nothing like an accessory you can send to your premium members or key clients and have them wear around as a means of advertising. Not only are these personalised scarves fluffy and warm, but the branding is also prominent so Spotify can get their name out even during the Winter months.

• Logo Pattern Spotify Socks - These socks are more the kind of corporate gift you pass on to employees for the daily grind. The solid green colour logo is repeated across the socks, proving these Spotify accessories are elegant promo swag that's bound to get worn.

• Promotional Power Bank for Spotify - When you've got simple branding colours like Spotify does (green and black) products like custom power banks really "pop" because they use what's there and draw all your attention to the logo via colour. This is another promo item that makes sense for the brand, as people frequently use Spotify on their phones and they don't want to run out of battery. A fantastic idea for giving away to customers!

• Spotify Fidget Spinner - Yes, even Spotify couldn't resist the temptation of the fidget spinner in 2017! You can see why it works particularly well for their brand, as the centre disc of the spinner is perfect for "becoming" their logo with the printing of three simple lines.

Learnings From Spotify's Campaign

Spotify's promotional products have been a huge success, and other Aussie companies can learn from their campaign. Here are some ways that Aussie companies can implement Spotify's promotional product campaign:

• Be innovative: Spotify's promotional products are innovative and stylish. Aussie companies can learn from this by creating unique and creative promotional products that stand out from the competition.
• Know your audience: Spotify's promotional products are tailored to their target audience. Aussie companies can learn from this by creating promotional products that appeal to their target audience.
• Use social media: Spotify's social media presence is strong, and they use it to promote their promotional products. Aussie companies can learn from this by using social media to promote their own promotional products.
• Be consistent: Spotify's promotional products are consistent with their brand image. Aussie companies can learn from this by creating promotional products that are consistent with their brand image.

Final Thoughts

In conclusion, Spotify's promotional merchandise range is a great example of how innovative and stylish promotional products can help promote a brand and increase brand recognition. From branded USB flash drives to personalised winter scarves, Spotify has a range of functional and fashionable promotional products that appeal to their target audience. Other Australian companies can learn from Spotify's promotional product campaign by being creative, understanding their audience, using social media, and staying consistent with their brand image. Promotional products are a cost-effective and versatile way to promote a brand and improve customer loyalty, making them a valuable marketing tool for businesses of all sizes.

Image source: http://www.pinterest.com.au/