Please pardon me, but I could not resist but use the American slang term for promotional items in the title. The word Swag is simply too amusing to me! Today I want to share with your a merchandising effort, done by Pizza Hut. Admittedly this was done a few years ago, but the creativity and awesomeness are undeniably timeless.

Merchandise Custom Apparel You Want to Wear

Merchandising and custom branding onto products can be tricky sometimes. Having your merchandise too outrageous (especially when it comes to apparel), and no one will want to wear it. On the other hand, having bland and boring designs may also mean that no one would like to wear them too. So how do you strike a balance? There is no definitive answer, but I can tell you that this effort by Pizza Hut is successful in finding that balance.

Personalised Apparel by Pizza Hut

Back in late 2015 and into 2016 Pizza Hut released a range of merchandise in America (I really wish they did this in Australia though), which I thought was an absolute success. Pizza Hut released:

- Custom Printed Caps

- Custom Printed Socks

- Yoga Pants

- Promotional Sunglasses

- Tank Tops

- Promotional Scarves

- Promotional Hoodies

In other words, a diverse range of apparel, that you can wear all year round.

What I like About The Designs

I love all the designs done by Pizza Hut for this range of apparel. They all feature Pizza motifs after all, and I really love Pizza. It is not just randomly printing Pizzas onto the clothing though. The prints are humorous, witty, sharp, and feature just enough design work to make it interesting, but also fewer designs to enable these garments to be worn everyday without looking like a weirdo. Couple with the fact, that these designs are printed sharply and crisply and the result is an absolute delight.

Promotional Items Done Right

Pizza Hut really knocked it out the park with their promotional items! What I love about their approach is that they didn't just slap their logo on some boring t-shirts and call it a day. No no, they crafted unique pieces that anyone would want to wear - even if they weren't a fan of pizza (which is hard to imagine, but hey).

And here's the best part: while the Pizza Hut brand is definitely present, it doesn't feel overwhelming or in your face. It's subtle, yet effective. As someone who works in marketing myself, I can appreciate how difficult this balance can be to strike. But when you get it right? The results speak for themselves.

Conclusion

So whether you're looking for ideas for your own merchandising efforts or are simply a fellow lover of all things pizza-related (I mean...who isn't?), take note of what worked so well for this campaign by Pizza Hut. With creativity and strategy on your side, there's no telling what kind of epic swag you could come up with! Who knows, maybe your personalized apparel will make heads turn at work or impress friends at social gatherings. Either way - let's aim for greatness!

Images are first seen on the website: https://www.foodbeast.com/news/pizza-hut-apparel/