Mcdonalds in Japan has come up with a great idea to attract younger customers to its restaurants. Its latest marketing idea is to use promotional cups with cute images of a young couple in love. The images look great, except for one little amusing issue. Read on to find out more.

1. Innovative designs captivate audiences.
2. Controversial marketing tactics generate buzz.
3. Memorable promotions extend brand reach.

New Soft Drinks in New Cups

So Mcdonalds Japan is releasing a new soft drink. The drink in question is called the McFizz soft drink. Visually they look amazing, especially when presented in clear plastic printed cups. The soft drink features an attractive colour that is darker towards the bottom.

When a customer drinks from the cup, the image on the other side of the cup becomes visible. The more you drink, the more of the image you see. In the end, you see an image of a boy and a girl together when you look through the custom printed clear cup. (for inclusive equality reasons, there is also a version for the same gender as well).

This is when this innocent little marketing event gets a little bit naughty. You see, people have been viewing these cups from a bit of an angle. When you do this, some rather exciting images appear. Check out some of the photos that have been posted online.

So now we gotta ask - was this truly unintentional or did Maccas really load up these cheeky images on purpose? With marketing schemes nowadays getting savvier by the minute maybe even mishaps could be premeditated for extra attention-grabbing tactics?

When backlash arose around these inappropriate images popping off inside their innocent-looking glasses (whether accidentally or intentionally placed), did they withdraw all these mischievous products apologetically? Hell no mate!

Instead, they played around with humor while releasing a statement explaining how "cute" everything’s intended to look like and a sarcastic apology just in case anyone found it too suggestive. They claimed innocence on the whole thing and hoped their customers are enjoying these unique cups.

Eye-catching Designs Engage

McDonalds Japan's attention-grabbing marketing approach features creative graphics printed on their new McFizz cups, resulting in:

• Clever use of interactive designs: As customers drink, the image on the other side of the cup becomes visible, generating curiosity.
• Emphasis on colours and gradients: The unique color gradient on the cup complements the McFizz drink's vibrant appeal.
• Support for inclusivity: The campaign's images cater to both heterosexual and same-sex couples, displaying the brand's progressive stance.
• Embracing internet trends: By integrating visuals that have the potential to go viral, McDonald's has tapped into the power of social media sharing.

The Power of Controversy

While controversy has been swirling around McDonald's Japan's suggestive imagery, it has shown the potential of provocative marketing in the promotional product landscape. Some noteworthy aspects include:

• Effective brand exposure: Whether the images are accidental or intentional, they have successfully gained attention for McDonald's Japan, ultimately showcasing their products and brand.
• Stirring conversations: The images have spurred debate and discussion, leading to even more recognition for the McFizz drink and McDonald's Japan.
• Polarizing reactions: While some individuals may be offended, others might consider it playful and humorous, targeting a specific, edgier demographic.
• Establishing memorability: Through unexpected scenarios like these, a brand often becomes more memorable, as people love to share unique and entertaining stories.

Summary

In conclusion, McDonald's Japan's printed cups have demonstrated the impact that creative and unconventional marketing can have within the promotional products industry. Even if the suggestive designs were unintentional, they have managed to create a buzz that has expanded the McDonald's Japan brand's reach, possibly even appealing to a different segment of customers than initially intended.

Whether done innocently or not, there's no denying that these printed plastic McDonald's cups in Japan have garnered so much attention towards their brand - both positive and negative. Only time will tell whether this incident has ruined their wholesome image for good or made them more popular among younger audiences who appreciate edgier ways of promoting themselves (By the way, would you want one though? ;))