Big Boy restaurants aren't well known here in Australia, but they're a popular chain of casual dining restaurants known for their burgers and shakes in the US. The original Big Boy diner was established 83 years ago, so it doesn't come as a shock that the company's most recent wave of branding is a blend of modern concepts and some retro throwbacks.

Branding With a Mascot

Perhaps the thing you notice first about the Big Boy brand is that its mascot, Big Boy, a chubby young boy wearing red and white overalls is featured considerably. While restaurant mascots aren't common these days, back when the chain was established having a gimmick in the form a mascot or statue outside the establishment was a great way for locals to identify their favourite eatery. The decades may have ticked by since then, but the Big Boy mascot remains a popular throwback to different times -- thus the character remains on a lot of merchandise to this day, including clothing.

Logo Printed Outfits for Restaurants

Printed clothes and headwear make up the bulk of promotional swag available from Big Boy including promotional t-shirts with retro prints, full-colour printed premium tees, cotton baseball caps, and kids mini t-shirts. The printed on each item vary considerably, but the colours are consistently red/black/white in keeping with the company's PMS colour requirements. You can make your promotional clothing range have a truly professional feel by employing your brand colours in this manner.

Other Promotional Products from Big Boy

While the focus of the Big Boy merch is clearly on wearables, there are a couple of other products available to compliment your tee or hat purchase. These include;

• Logo Emblazoned Drink Bottles
• Baby Bibs With Custom Branding
• Promotional Coin Banks

Whether your brand is old (like Big Boy) or a recent startup, there's a lot that can be taken away from this campaign.

• Colour consistency in merchandise helps your brand feel cohesive even if you employ a variety of designs.
• There's nothing wrong with mixing modern and retro looks to appeal to multiple demographics.
• Promotional clothing remains a great way to get your brand noticed.

Choosing The Right Promotional Products For Your Business

With so many possible promotional products out there being utilized by brands worldwide , it can be daunting determining which ones are best suited for specific industries based on budgets etc.. Businesses must carefully assess what type of promotion would work best given resources available while also keeping budgetary constraints top-of-mind during decision making process.For instance customized drinks bottles make sense for businesses who operate within cafe/bar sphere but wouldn't be ideal for office use.

If you need help achieving a merchandise range like Big Boy's, or perhaps you're just curious about what options are available to Aussies, contact the friendly Cubic Promote team today.

Big Boy swag found here: https://frischsswag.mybrightsites.com/