ALDI is known both here and abroad for its weekly specials (dubbed "special buys"), items available in limited quantity at each store that are often similar to famous products or in-demand items from other outlets. In the UK, ALDI had decided to take their special buys to a whole new level by creating a branded merchandise collection packaged like a fashion label capsule drop and unsurprisingly, it is being snapped up fast!

Logo Branded Merchandise Innovations

ALDI is the latest business utilising promotional wearables to boost brand awareness despite not usually being known for employing merchandise as part of their normal marketing efforts. Dubbed the "Aldimania" capsule collection, not only did the clothing items sell out online before hitting a lot of stores (which they're only doing today!), basic clothing items are now earning hundreds of dollars for those re-selling them via eBay and similar sites online. But why exactly have people gone gaga for these ALDI logo branded wearables?

Doing Something Different

Limited edition fashion capsules and clothing ranges from unlikely collaborators aren't new, but they are proving to be particularly successful in a COVID-influenced world where people are shopping for clothes online and seeking something just that bit different. Limited edition versions have always been a hit with fashion brand loyalists, but the novelty factor of supermarkets and restaurants launching cheeky clothing has still managed to boost the image of businesses like Taco Bell, Dunkin', and McDonald's in the eyes of fashion zeitgeist. ALDI's latest venture makes a lot of sense in the current merchandise landscape which is why we think Aussie organisations might find a bit of inspiration for their own branded clothing in these stylish supermarket goodies!

Marketing Inspo from the Professionals

So what swag is included in the Aldimania range? The apparel being sold is limited in scope, but that hasn't impacted sales whatsoever! Available with ALDI logo branding are the following;

• Promotional Fleece Hoodies
• Logo Emblazoned Socks
• Branded Underwear
• Custom Decorated Pajamas

What makes these items of clothing so dazzling is that they have stylishly integrated logo designs. The digitally printed logo on the hoodies, for example, looks like it could come from a big sportswear range like Adidas or FILA with ease. Similarly, the branded underwear seems like it could have been taken directly from a Calvin Klein catalogue or similar. By providing consumers with quality promotional clothing that look and feel like truly iconic fashion capsule items (only with ALDI's everyday low prices) the supermarket chain has definitely got a winner on their hands here.

If you're feeling inspired by the Aldimania range and would like to look into your own limited edition promotional hoodies or other wearables, simply give the Cubic Promote team a call. Our friendly team can help get you started on your own range of custom swag with competitive pricing, virtual mockups, and product samples!

Details found here: https://www.somersetlive.co.uk/whats-on/shopping/aldis-branded-clothes-selling-three-5345187