While there's talk of relaxing restrictions across Australia, we're still some time off being able to participant in large-scale conferences and events like we did before the COVID-19 outbreak. However, that doesn't mean festivals, performances, or trade shows aren't going ahead as we speak -- it just means that these events are now virtual!

What are Virtual Events?

A virtual event takes place online and allows participants to interact online via video or voice chat, rather than attend physically in real life. Virtual events allow long-planned trade shows, conferences, shows, product launches, and lectures to continue even during periods of social distancing.

Who Holds Virtual Events?

Virtual events in Australia are held by universities, industry bodies, musicians, actors, retailers, and community groups. Almost any type of event can be transformed into a virtual one when you allow participants to view guests, products, and videos online, while also fostering a supportive chat environment.

Virtual Event Success Using Promotional Products

Part of turning your virtual event into a resounding success is making the entire thing feel akin to physically attending a conference or expo and the best way to do this is to provide your virtual guests with promotional gift packs or branded merchandise.

We've seen online festivals in the US boost attendance by sending each ticket purchaser promotional coasters and a printed t-shirt, allowing them to feel a real part of the event while drinking beer samples in their home. Another example would be virtual lecture tours both here and abroad that have seen logo decorated notebooks along with snacks like custom jellybean bags distributed to participants to make it seem almost like they're sitting in the audience of an event. It would seem that the more immersive the experience you provide event attendees, the more likely they are to have a memorable and enjoyable time.

Designing Virtual Event Gifts

Choosing the right gift that suits your virtual event can be tricky, but we have got you covered. From branded face masks to digital power banks or comfortable headphones, there are plenty of creative and thoughtful options available.

Benefits of Promotional Products for Virtual Events

The benefits of promotional products extend beyond the scope of creating an immersive online experience. They also help to improve brand recognition, foster customer loyalty and increase overall attendee engagement. By distributing customised gifts before or during your virtual event, you're providing a tangible reminder of your brand long after the stream has ended.

How Cubic Promote Can Help

Struggling to navigate through the world of virtual events? Don't worry, we're all in this together. Contact the Cubic Promote team for information on suitable products for your digital event, our dropship delivery options, and tailored pricing to meet your needs. Just because your event will be online doesn't mean your marketing merchandise has to be, leave it to your team to supply you with quality branded gifts to make your 2020 event memorable.