MrBeast is probably best known as a YouTuber who does all sorts of fun and challenging things on video, such as gaming and trying unique products or experiences. However, you might not know that in the US he has also launched a a fast-food restaurant chain that is delivery only. Rather than you visiting a dine-in establishment, you order your burgers via an app and they come to you. Like MrBeast's normal website, the MrBeast Burger site is also teeming with branded swag for keen burger connoisseurs who love some limited edition streetwear on the side.

1. Youthful style meets nostalgic vibes.
2. Limited editions create desire.
3. Brand alignment enhances appeal.

What Makes This Swag so Exciting?

We love chatting about restaurant-related merchandise (just look how many blogs about McDonald's swag we've done) so we had high expectations when we looked at MrBeast's range online. What immediately makes his burger goodies stand out is how young and hip they look, perfect for the TikTok crowd with the vibrant colours and streetwear-inspired iconography. The bold colours and shades chosen for the designs, and the clothing, also recalls traditional 1950s American diners and having a "good old fashioned" burger meal. This fusion of new and old has resulted in an iconic range of goodies that slots in well with the influencer's existing range.

What Branded Wearables Are Available?

MrBeast already has a lot of branded merchandise in his regular online store (like most social media influencers), but he exercises restraint with only a small collection of apparel for his burger-eating fans. If you're a small-time diner in Australia, or if you're looking to launch your own range of limited merchandise then you can absolutely draw some inspiration from the MrBeast range, including:

• Logo Emblazoned T-Shirts
• Custom Decorated Caps
• Promotional Aprons

Not many items, huh? That's part of what we like about MrBeast's angle here, it's very simple and small. No bells and whistles, just funky clothing at a good price for people who like his burgers. Sometimes businesses can tend to overthink and complicate their marketing campaigns when they involve merchandise, but we think the MrBeast Burger capsule collection proves you can do a very small range of items extremely well & make it work for your brand.

The Appeal of MrBeast Burger Swag

MrBeast Burger's merchandise stands out for several reasons. Let's take a closer look:

• Youthful and Hip Design: The vibrant colours and streetwear-inspired iconography make MrBeast Burger swag attractive to the younger generation. The designs perfectly resonate with the TikTok crowd, creating a sense of trendy exclusivity.
• Nostalgic Vibes: MrBeast Burger cleverly incorporates elements reminiscent of traditional 1950s American diners, evoking a sense of nostalgia for a "good old fashioned" burger experience. This nostalgic fusion creates an iconic range of goodies that appeal to both millennials and those seeking a taste of the past.
• Limited Editions: MrBeast Burger maintains the allure of exclusivity by offering limited editions of their branded swag. This strategy creates a sense of urgency and collectibility among fans, further enhancing their desire to own a unique piece of MrBeast Burger merchandise.
• Brand Alignment: The swag seamlessly aligns with MrBeast's existing brand image. By combining his distinctive logo and branding with trendy streetwear designs, MrBeast Burger presents a unified and recognizable style that resonates with devoted fans and garners attention from new customers.

Takeaway

In conclusion, MrBeast Burger has created a range of promotional merchandise that is attracting attention from both young and nostalgic burger lovers. With its vibrant colours, streetwear-inspired designs, and a nod to the traditional 1950s American diners, the swag has a youthful and hip appeal. The limited editions and brand alignment add to the exclusivity and recognition of the merchandise. 

If you're looking to create your own range of fun merchandise, or if you'd just like to know more about the potential costs and requirements involved then speak with the Cubic Promote team today. We're not responsible for the MrBeast range, but we know what works in the local market and we're always keen to work with brands that want to take things to the next level, large or small. Give us a call and let us help you make your promotional swag dreams into a reality.

Images and info found here: https://shopmrbeast.com/collections/mrbeast-burger