Starbucks is the master when it comes to seasonal product lines that appeal to its devoted clientele. Halloween, like Christmas and Easter, generates a lot of sales for the business as people line up to get their hands on a limited-edition cup or mug. Add to the mix the phenomenon known as pumpkin spice in the US and you have a recipe for spooky promotional tumblers that will undoubtedly turn heads.

Printed Cups With Unique Custom Designs

We were only discussing last week the Rachel Zoe x Starbucks cup collaboration, but we'd be foolish to ignore the seasonal Halloween tumblers the company releases each year to avid collectors. Starbucks' range of uniquely branded drinkware has a variety of limited and seasonal runs each year, meaning there are finite quantities and plenty of keen coffee drinkers who want to add new fashionable designs to their collections. This manufactured demand works wonders for the company and each year they sell out of their quirky cups.

This year, Starbucks has two primary tumbler designs for Halloween and both are very appealing to look at. One features a spiderweb pattern while the other boasts a collection of spooky objects like skulls, snakes, spider webs, pumpkins, and moons. Both are black with white print, which gives them an eye-catching and somewhat haunting look. If you check out the company's tag on Instagram, there are countless fans posting pics of them sipping their pumpkin spice lattes out of their brand new Halloween promotional tumblers -- very cool!

Our Halloween Branding Advice

If you'd like to take a leaf out of the Starbucks book and advertise your brand with limited-edition merchandise this Halloween, why not follow our simple tips for achieving a memorable campaign?

• Choose solid colours for products and for branding (black/orange/white are traditional but red and yellow also work well too)
• Your designs should be simple and themed for the season (skulls, spiderwebs, cats, pumpkins, etc.)
• Pick an item that can be reused (like promotional cups, tote bags, or headwear)
• Opt for a limited form of distribution (exclusive to an event, or perhaps only available to buy for a certain period)

And with that, you'll be off to a good start for your own seasonal campaign, just like Starbucks!

Promotional Mugs Are A High-Impact Advertising Tool

There is no doubt that promotional mugs have a high return of investment as cup sleeves are one of the most powerful tools when it comes to advertising. By customising your mugs with Halloween designs, you can reach potential new customers by tapping into both existing demand and seasonal capsulated events -- like this holiday season. Promotional drinkware will be subject to frequent use while also garnering some attention due to their unique look; once people see such eye-catching items emblazoned with the company logo or brand colours, it will leave an impression that lasts long after they have finished their Pumpkin Spice Latte!

Conclusion

So there's no need for us witches and ghouls to miss out on what Starbucks does so well - create limited edition products in line with big occasions. Everyone is looking for ways to differentiate from competition, and skillfully taking advantage of seasons marks can turn heads quickly. Broadcasting your business through seasonal item campaigns allows creativity to come out full force while stimulating customer engagement -- get started today!

Products first spotted here: https://www.insider.com/starbucks-releasing-new-halloween-tumblers-2019-9