The tape measure was invented in 1868. A man by the name of Alvin J Fellows in the USA (Connecticut) came up with the idea of encasing a retractable measuring strip within a tiny box. Hence, the tape measure was officially born. Today, the tape measure is found in every toolbox around Australia and inside every household.

1. James Chesterman first invented measuring flat wires in 1829.
2. Promotional tape measures offer branding opportunities.
3. Practical and cost-effective marketing tool.

The True Inventor

Although Alvin J Fellows, is widely known as inventing the tape measure in its current form, the original inventor was actually James Chesterman in 1829. James was an Englishman who created measuring flat wires for the garment industry.

The first original tape measures by James Chesterman were strips of steel that were marked at intervals. These intervals were the measurements.

Subsequently, Alvin J Fellows created a spring-loaded casing which resembles the tape measures as we know them today. Check out the original design blueprint below, and you will know what I mean.

Modern Tape Measures

There are two main types of tape measures today. The first is soft tape measures. These are flexible fabric based tape measures. Perfect for use when you need to measure around turns and corners, for example, someone's waistline.

The second type of tape measure is the metal tape measure. The measuring part of this tape measure is made from aluminium and is perfect for measuring longer distances. It is more durable and is the most common tape measure used by tradies in Australia.

The modern tape measures today, comes in all sorts of shapes, sizes and lengths. The cost of tape measures has come down remarkably, so much so, that branding logos onto promotional tape measures is quite common. This has also meant that custom branded tape measures, is now one of our most popular types of promotional items. If you are reading this, why not consider using promotional tape measures for your next event.

Tape measures are a must-have for anyone who needs to get precise measurements. Construction workers and interior designers rely on them, while home DIYers love them for easy projects. Even if you’re not in the business world, tape measures can come in handy for your hobbies like sewing or knitting – plus, they make great promotional items! Customizing promotional tape measures with your logo gives customers an item that continually highlights your brand.

Promotional Tape Measure Benefits

Promotional tape measures can be used for a variety of reasons, from construction to measuring somebody's waist. But beyond their practicality, tape measures can provide a range of promotional benefits. Here are some benefits of choosing promotional tape measures as your next marketing tool:

• Easy to customise with your business' branding.
• Lasting exposure as tape measures are used regularly.
• Inexpensive option for a high-impact marketing tool.
• Compact, making them an ideal item for trade shows, expos and conferences.
• Useful in a variety of settings and for a variety of professions.

When it comes to choosing promotional products, remember that practical items like tape measures are always welcomed and will assist your brand to be in front of your customer.

Takeaway

The tape measure has come a long way! It's so cool that what was originally used to measure flat wires in the garment industry, now comes in all different types and sizes, making it possible for us to find something suitable for whatever project we're working on. Plus, thanks to technology and manufacturing improvements over time they've become even more accessible with customized branding opportunities - how awesome is that?

Images are first seen on the website: http://blogs.toolbarn.com/2014/06/tbt-the-history-of-the-measuring-tape/