We only mentioned A&W Restaurants' range of promotional merchandise the other day and normally we'd wait a while to feature the brand again. But today the fast-food chain launched a limited-edition Valentine's Day marketing campaign that we absolutely had to mention here on the Cubic blog. Ready to get your chicken on? Good, let's get to it!

Promotional Chicken-Based Merchandise

Here in Australia we haven't had the "chicken sandwich war" that has been going on in the US, where countless takeaway restaurants launched low-price and high-flavour chicken sangers in direct competition with one another (thankfully.) But in the US A&W is hoping to start afresh this Valentine's Day and end the war with a "tender loving" range of promotional gifts for keen chicken fans on social media. Obviously with Valentine's Day in mind the gifts are a little saucy (in more ways than one) and will no doubt inspire some Aussie companies to take more risks with their seasonal marketing for next year's February 14th!

Lip Balms and Printed Body Pillows

The two products being given away to lucky social media entrants in the US are an A&W body pillow, a luscious logo branded lip balms, and a custom printed poster calling for an end to the chicken sandwich war. While lip balms and pillows might be common pieces of online marketing merchandise, A&W have definitely managed to breathe new life into both with their take on the common goodies.

The body-length pillow features a a sublimated print of a freshly breaded chicken tender from the restaurant, making it the perfect thing to snuggle if you're alone on Valentine's Day (or honestly whenever.) While the lip balm is made using a hint of real A&W fryer oil so not only will it make lips feel amazing, they'll smell and taste like delicious fried chicken too.

Why Unique Promotional Items Make an Impact

Promotional products with a quirk factor can leave a lasting impression on customers - much more than generic gifts do! A quirky product grabs attention and stands out, showcasing your brand in an unexpected way. Believe it or not, receiving something fun makes people feel more connected to the business too. It's like you've gone out of your way to show them you know their sense of humour and care enough about them to give something playful. Plus, having unique swag encourages post-purchase sharing that acts as free advertisement for your company. It's win-win! Who doesn't love being part of an inside joke? All up, there are loads of reasons why quirky promotional products get noticed and stick around for years after the initial purchase.

Get Marketing Inspiration Today

A&W's online merchandise store is full of fairly traditional products that people may enjoy purchasing, but this limited campaign shows that they can be an out-of-the-box business too. Not only are these items eye-catching to look at and present the company's foods in a positive light, they're also highly desirable. If you're an Australian business looking to make a splash then this is a great campaign to draw some inspiration from when you tackle your next campaign. Don't be bound by existing products, if you can think it up then places like Cubic Promote can manufacture them! Get in touch with our friendly sales team for more information today.

Details originally found here: https://hypebeast.com/2021/2/aw-tender-lovin-valentines-day-fryer-oil-lip-balm-body-pillow-release