Trolli is well known the world over for their sweet candy treats (Gummi Bears and Sour Worms being two of their biggest success stories), but they're also keen on kooky marketing ideas. If you visit their Instagram or homepage their online presence is colourful, wild, and a perfect match for the sugary treats they sell. In their latest marketing collaboration, the brand has teamed up with surreal fashion label Mokuyobi to create promotional clothing and accessories that are out of this world!

1. Unconventional collaborations for remarkable results.
2. Emotional connections through nostalgia and uniqueness.
3. Consistent branding across diverse range.

Promotional Clothes and Fashion Accessories

Trolli and Mokuyobi are two brands whose overall looks and markets link closely to one another. This means the collaboration between the two has a lot of potentials to achieve success among the millennial demographic. Their actual collaborative fashion is, unsurprisingly, both colourful and weird. However, the individual products themselves are fairly common and functional -- the looks are definitely at the weird end of things though!

The majority of the Trolli x Mokuyobi promotional clothing range consists of t-shirts and two outerwear options (a sweater and a jacket). Each is uniquely styled with vibrant designs that range from the simple Trolli x Mokuyobi combined logo through to an elaborate jacket that boasts gummy spiders, crawlers, and all sorts of other oddities on each of its numerous pockets. There is little doubt that eyes will be drawn to anyone wearing these neon outfits!

The range doesn't stop at custom branded clothing though, there's an assortment of promotional goods that can be combined with the clothing range or used on their own. Like the t-shirts, the collaborative socks, hats, backpacks, bum bags, and related accessories feature Trolli candy patterns in an incredible range of colours along with some Mokuyobi patches and flourishes that show both brands had a lot of fun putting this collaboration together.

Even if you're not looking at launching a bright, 80's/90's inspired collaboration there's a lot to take away from the custom range from Trolli and Mokuyobi. Consistent patterns and logos across a variety of products links your entire marketing range together - think about doing this more when working on tradeshow or marketing launch bags. Another idea is to go for simple, everyday items such as backpacks and t-shirts as they'll be used more often than occasional products. There's so many ideas in these brand collaborations, though this one is really making me hungry...!

Trolli-Mokuyobi Collaboration: Lessons

Even if your collaboration isn't reminiscent of an 80's/90's era, there is still much to learn from the Trolli and Mokuyobi collaboration. Here are some valuable insights:

• Consistent Branding Across Products: The Trolli and Mokuyobi collaboration demonstrates the power of consistent patterns and logos across a diverse range of products. This cohesiveness reinforces brand recognition and links the entire marketing range together. Consider implementing this approach in your own branded promotional products to establish a strong and memorable brand identity.
• Everyday Items for Everyday Use: Logo decorated backpacks, t-shirts, and other practical items are valuable choices for collaborations. These products are used frequently, ensuring maximum exposure for your brand. By combining fun and unique designs with everyday utility, you can create promotional items that become a part of your audience's daily lives.
• Collaborative Potential: Whether it's a candy brand teaming up with a fashion label or two seemingly unrelated industries collaborating, exploring partnerships beyond traditional boundaries can unlock endless creative possibilities. Embrace unconventional collaborations that align with your brand's values and target audience to create something truly remarkable and attention-grabbing.
• Creating an Emotional Connection: The Trolli and Mokuyobi collaboration taps into the emotional appeal of nostalgia and uniqueness. By evoking these emotions in your own collaborations, you can forge a deeper connection with your target audience. Consider how you can incorporate elements that resonate with your audience's experiences and preferences to create a strong emotional bond with your brand.

Takeaway

So there you have it! The Trolli and Mokuyobi collaboration serves as an excellent example of how two brands can come together to create something truly unique and memorable. By focusing on consistent branding, practical everyday items, emotional connections, and unconventional collaborations, your own brand collaborations can achieve great success. Keep these insights in mind and get ready to unleash your creative potential!

First spotted here: http://www.adweek.com/brand-marketing/this-weirdly-awesome-clothing-line-mashes-up-fashion-and-candy/