One of the most iconic images that come to mind when you think of Christmas is the classic ‘Chestnuts Roasting by the Open Fire’. The smell of the smoke and the taste of a freshly cooked chestnut evoke a sense of nostalgia, even if you are eating it for the very first time. However, what if you don’t like chestnuts? Well, the marketing geniuses at KFC have come out with a new promotional idea; the KFC 11 Herbs & Spices Firelog.

• KFC Firelog adds to brand appeal.
• Popularity from taste, variety, consistency, affordability, advertising, nostalgia.
• Find niche, fit business, innovate with promotions.

In a stroke of madness, this simple log will fill your house with the smell of fried chicken this Christmas season. KFC has been known to come out with weird and wonderful promotional ideas in the past, such as the 2016 oddity that was the Colonel Sanders’ Extra Crispy Sunscreen that also smelt of fried chicken.

People love KFC (Kentucky Fried Chicken) for various reasons, and their promotional items only add to the overall appeal. Here are some factors that contribute to KFC's popularity:

• Finger-licking taste: KFC's secret blend of 11 herbs and spices used in their fried chicken is famous worldwide. The unique and delicious flavor sets it apart from other fast-food chains.

• Variety: KFC offers a wide range of menu options, including fried chicken, sandwiches, wraps, salads, and more. This variety caters to different tastes and preferences, making it a popular choice for many.

• Consistency: KFC maintains a consistent taste and quality across its outlets globally. Customers know what to expect when they visit a KFC restaurant, which builds trust and loyalty.

• Innovative promotional items: KFC regularly introduces limited-time promotional items that create excitement among customers. These items often feature new flavors, unique combinations, or collaborations with popular brands, enticing customers to try them out.

• Affordability: KFC offers value meals and promotions that make their food more affordable for a wider audience. Their promotional items often provide good value for money, attracting budget-conscious customers.

• Advertising and marketing: KFC invests heavily in advertising and marketing campaigns, which helps create a strong brand image. Their marketing strategies often involve humor, celebrities, or catchy slogans, making their promotional items more appealing to potential customers.

• Nostalgia: For many people, KFC has been a part of their lives since childhood. The emotional connection and fond memories associated with KFC can contribute to a preference for their food and promotional items.

Overall, KFC's winning combination of taste, variety, consistency, innovative promotional items, affordability, effective advertising, and nostalgia keeps customers coming back for more.

America Only

Sadly from what I have read, it seems like this awesome promotional items will not be coming to Australia, as it is exclusive to America only.

 Finding the Right Product

However, you might be thinking to yourself, but what does KFC have to do with Christmas? Well, I myself have had many KFC lunches and dinners with the family at Christmas time, and I know that many other Aussie families do somewhat the same.

So what is to be learnt from all of this? I would break it down into a few simple lessons.

• Find your niche.
• Fit your business into that niche
• Think outside the box with your promotional items

Have a look through our promotional products, and ask our amazing staff about what we can do for you, and maybe we can make your business the new holiday tradition.

https://www.businessinsider.com.au/kfc-log-smells-like-fried-chicken-2018-12?r=US&IR=T