One of the surprise hits on Netflix so far this year has been the infamous documentary series, 'Tiger King' about zookeeper Joe Exotic and the bizarre world of big cat facilities in America. The story was filled with sex, drugs, violence, and some very large cats, making it addictive viewing for those of us in COVID-19 lockdown. Despite being incarcerated, Joe Exotic has managed to team up with streetwear brand Odaingerous to capitalise on his success with a range of custom branded clothing this week and boy, is it a sight to behold!

Promotional Streetwear for TV Fans

Joe Exotic may have been convicted under US murder-for-hire statutes for paying someone to take out his rival, Carole Baskin. Still, it seems he has the last laugh with a range of t-shirts, hoodies, slacks, and even promotional face masks printed under the 'REVENGE' label by Odaingerous. Unsurprisingly, fans of the documentary and of what Joe and his cohort represent in American culture, have leapt into action and bought tens of thousands of these promotional products over the past few days.

What Makes This Merchandise Appealing

Joe Exotic may not be your cup of tea, given his long list of dodgy activities, but there is no doubt that he has captured the imagination of many people in 2020. His range of merchandise is aimed at young people looking for comfortable casual clothing that carries relevant branding. What could be more relevant right now than Joe Exotic? Interestingly his logo printed hoodies, and various custom t-shirts all feature very modern designs and slogans (such as 'Love Thy Backstabber' and 'Fake Friends'). Those unfamiliar with the documentary will still appreciate these custom prints if they don't 'get' the references. Having that level of universal appeal, for fans and non-fans alike, is rare but Joe's clothing range seems to have it in spades.

What We Can Learn from This Range

For those looking to market their (slightly less scandalous) brand, there are still some interesting tips you can garner from Joe's strange range of promo clothing. These include:

• Make your designs appealing to a broad market. Inside references work for fans of your brand, but try to make them seem cool to look at for those unfamiliar with your brand as well.
• Promotional clothing is still king when it comes to online merchandise sales, though reusable face masks are currently enjoying surging popularity due to COVID-19. Consider what your audience will want and brainstorm from there.
• Strike while the iron is hot. If you're launching a new service or revealing a new logo, don't wait to capitalise on the idea. Joe might not be the guy you want to take business advice from, but you can't deny it is smart to tap into the zeitgeist as he's done with this range.

If you'd like any information on promotional clothing or simply want to discuss what products may be right for your online big cat revenge range of gear (Carole?), speak with the team at Cubic Promote today.

Images and details found here: https://odaingerous.com/