2020 has seen a lot of difficult situations spring up for Aussies, from the bushfires to COVID-19 and everything in between, it has been a tough year nationally (and internationally) for individuals, businesses, and community groups alike. Organisations are now pondering whether there is an appropriate way to distribute logo branded gifts during these tough times without seeming disingenuous and we're happy to say there is -- learn more about using promotional gifts aptly below.

Have a Genuine Message to Share

Right now people from all walks of life are feeling cynical about marketings grabs for money and attention, so we advise that when dealing with a difficult situation only share a genuine message from your organisation. It might be as simple as "thank you" on some personalised chocolates for workers who have gone above and beyond during COVID-19, but the sentiment behind it must be honest. Nobody has time for dishonest messaging or attempts to cash-in when they are struggling, so if you want your message to be heard then ensure it comes from the heart.

Offer Your Recipient a Solution

If your recipient has a cold, it makes sense to offer them a custom packet of tissues. When you apply this more broadly it means that when selecting a product to distribute featuring your message, it is important that this product offers a solution to a problem your recipient has. If you have staff coming to work on public transport, bulk face masks offer a solution to the problem of how to stay protected from germs during their daily commute. Consider what is potentially bothering your staff or customers during tough times and provide them with a product that helps, even briefly, to remedy the issue.

Reach Out to Today

Don't wait until a situation worsens before taking action. If you're considering sending out personalised gift packs or social distancing items for your team or client base, speak with the Cubic Promote team today. The sooner you get something in your recipients' hands the sooner you can start a conversation with them about how your business or community group can assist them. Saying something, even if it is small, is better than saying nothing at all when it comes to these unforeseen circumstances. Your brand can inject some positivity into an otherwise difficult situation by providing personalised gifts that cater to those in need.

Speak to the Experts

If you're still struggling with how to reach out to your staff or clients during tough weeks like this one, then don't hesitate to give our team of experts a call on 1300 858 288. We have supplied merchandise and personalised gifts for a variety of purposes and can work with you to find a thoughtful solution to your corporate messaging needs. We're all in this together, so let's get through it!