During the warmer months one of the promotional products that we find flies off our shelves are promotional cooler bags. Why are cooler bags in such high demand when the temperatures soar? Well, who wouldn't want their lunch or drinks to remain cool during a 40-degree day in the Aussie sun! Let's learn a little bit more about the humble cooler bag and why it makes such a great branded gift.

1. Cooler bags keep food and drinks cool.
2. Logo branded cooler bags increase brand visibility.
3. Customisable and durable for long-lasting exposure.

What Makes Chiller Bags Different?

Custom cooler bags or chiller bags are a bit different from standard promotional bags (such as a non-woven tote bag or sports duffle bag). What sets the cooler apart from these other bags is that it boasts an insulated liner to help keep cold things cool and hot things warm (depending on what you put in it). The cheaper options contain a silver foil liner that, like a fancier version of kitchen foil, helps keep temperatures consistent. More expensive cooler bags boast PEVA and heat-sealed PEVA liners which are sewn or heat sealed into the ler bag liner, ensuring that they provide the best possible temperature retention. Another advantage of the PEVA lined cooler bags is that they provide a further level of leak resistance which is always handy when you have food or drink bouncing about in a bag!

Custom branded cooler bags also come in shapes and sizes suited to carrying foodstuffs and drinks including bags specifically crafted to hold chilled wine bottles along with everyday bag styles like lunch bags for taking to school or work. However, don't be fooled by these compact options there are also a heck of a lot of chiller bags that are big enough to cater to an Aussie family picnic or beach day! When it comes to cooler bag sizes there really is an option to suit everyone and, like everything else here at Cubic Promote, they come with your custom logo branding on them to boot.

Why Choose Promotional Cooler Bags?

So why are promotional cooler bags like our frosty chiller bags or valley promotional lunch bags so popular during the holiday season? Cooler bags are the type of product most of us use whether we're going to a picnic, a family lunch, our outdoor event. However, they're not products we often buy for ourselves, despite their usefulness. That's why businesses and events utilising these handy products as part of a marketing campaign makes sense. Like most bags too, cooler totes and carriers have large branding areas that mean your logo gets all the attention it deserves from recipients.

The Power of Branding on Cooler Bags

One of the significant advantages of logo branded cooler bags is the opportunity they provide for effective branding and marketing. Here's why branding on cooler bags can benefit your business:

• Increased Brand Visibility: Cooler bags have a large branding area, offering excellent visibility for your logo or message. As people carry them around in public places, your brand gets exposure to a wider audience, increasing brand recognition.
• Practical Advertising: Cooler bags are practical items that people use regularly. By associating your brand with a useful product like a cooler bag, you create a lasting impression and positive brand association with your customers.
• Unique Design Options: Cooler bags come in various shapes, sizes, and styles, offering endless possibilities for customization. You can choose colours, materials, and design elements that align with your brand identity, creating a unique promotional product that stands out.
• Long-lasting Brand Exposure: Unlike some other promotional products that might be used for a short period, cooler bags are durable and can last for years. This means your branding will continue to be visible over an extended period, maximising the exposure and impressions.

Takeaway

So, there you have it! Cooler bags are a highly practical and versatile promotional item that can make a lasting impression on your recipients. With their insulated lining, unique designs, and large branding areas, these bags provide excellent branding and marketing opportunities that can boost your visibility. And, best of all, they're something that people actually use and appreciate, which is always a plus. Ready to make an impression with your branding in 2020? Get in touch with the Cubic Promote team today. We have a wide assortment of cooler bags that can be branded and delivered in time for Christmas 2020. Make an impression at the end of a difficult year with these stylish and functional cooler bags.