A lot of Australian businesses and events assume they're too small or not profitable enough to take the promotional product journey. However, based on our industry experience this couldn't be further from the truth for a lot of home-grown companies. Promotional items which can be reused by recipients may in fact be one of the more cost-effective options for marketing your brand and today we're going to break down exactly why they might just be ideal for you.

 

  1. Use branded merchandise to build customer loyalty.
  2. Promotional products are cost-effective marketing tools.
  3. Turn customers into brand ambassadors.


Marketing Like a Big Brand

You don't have to be big to think big and this couldn't be more apparent than in the world of promotional products. Your brand, no matter how small, has value and the trust you inspire in your consumer base will often translate into a desire to express familiarity or fondness for your brand. This is why having something like a logo printed t-shirt or promotional shopping bags to gift or sell them is so important. Big restaurants will often have a corner to buy merchandise from on your way out of the venue, just as popular online stores will often offer a free gift with purchase. What you offer your customers is just as good as what the big names offer, if not better. It's time to consider your brand on customised merchandise as one of the best assets you can have in organic business promotion.

Minimal Spend for Maximum Impact

Obviously when you're a smaller business or you're less familiar with the promotional product industry you're not going to be seeking the most expensive products available. This is OK and not a detriment to advancing your brand recognition, in fact, it is the classic (and generally more affordable) items that remain firm favourites with audiences. Try testing the waters with a high margin product that you can get a low minimum order quantity of, like, say, promotional t-shirts or logo branded caps. Wearables mean your brand will get noticed every time the purchaser wears them and you'll make enough profit from your sales to invest in more products to meet continuing demand!

Building Customer Loyalty

Promotional items can foster strong customer loyalty, leading to repeat business and positive word-of-mouth. Here's how:

  • Emotional Connection: When customers receive a promotional item, it creates a sense of appreciation and value. This emotional connection solidifies their loyalty and encourages them to support your brand.
  • Exclusivity: Offer limited-edition or exclusive customised items to reward loyal customers. This exclusivity generates excitement and an increased desire to engage with your brand.
  • Brand Ambassadors: Personalised items turn customers into brand ambassadors. When they use or wear your items, they inadvertently promote your brand to their network, sparking curiosity and potential new customers.
  • Customer Incentives: Use logo-branded items as incentives for customer referrals or loyalty programs. By rewarding customers with these items, you encourage them to refer others to your business and remain engaged with your brand.

Takeaway

In conclusion, promotional items can be a cost-effective marketing tool for businesses of all sizes. By offering branded merchandise, businesses can create an emotional connection with their customers and foster loyalty, leading to repeat business and positive word-of-mouth. Promotional products also offer a way to promote your brand and build customer engagement, by turning customers into brand ambassadors. So, if you're looking to increase brand recognition or reward loyal customers, it may be worth considering promotional gifts. Consult with your marketing team or a reputable supplier to start your promotional product journey.


Start The Conversation

Before the end of 2019 consider starting a discussion with your marketing team or beginning your research into promotional product options for the new year. Strategies and confirming branding/production options for the first time can be a bit daunting but if you speak with the professionals at Cubic Promote or any other APPA-registered promo supplier, you'll receive information and advice to help you start your promotional product journey in 2020.