I thought I devote today's blog topic to branding. We are absolute pros when it comes to branding on products. We do have years and years of experience after all and we keep tabs of all new branding technologies that come up. So here is a brief run down on what goes where and on what!!

1) Pad Printing
What Is It?
- Pad printing is a method of printing where a technician physically stamps your logo onto an item one after another on a huge piece of printing machine.

What Products can it be used on?
Any products with a smooth flat surface. Things like:
Promotional Pens
Promotional Rulers
Promotional

Email is a good thing right? However like all good things that I can think of (Hamburgers, Fried Chicken, Alcohol to name a few) too much of a good thing can lead to an overdose and start harming us. Take email for example. Instance free communication. With technology like Blackberries and Iphones we can now even send an email whilst on the bus or in the toilet. Amazing stuff and amazing communication. However with all the emails circulating we are now addicted to it and productivity is slowly being eroded. Its not just productivity though but also the stress that comes along with being "switched on,"all the time and the feeling that workers can always be contactable.

• Overdoing email marketing can lead to lower open rates, increased unsubscribes, and damaged brand reputation.
• To maintain a healthy email marketing strategy, segment your audience, personalize content, and monitor metrics for improvement.

Frisbees have always been 1 our top 5 selling promotional products ever since we started. In fact we have 1 of the largest range of promotional frisbees with your logo in Australia. Frisbees are a fantastic item purely because they are never disposed of and have a large branding area. They are immensely fun of course too!! So which promotional frisbee is right for your event? Firstly if your event is indoor and you also want your logo to be mainly viewed indoors such as in an office environment or at home then you may want to consider our soft flyers. These fold up frisbees are made from fabric and soft wire. They dont fly particularly far but that is a good thing for indoors. With promotional flexi soft flyers they are light weight and will not damage walls or computers or furniture. Heaps of fun when playing with colleagues.

Today Kate Middleton & Prince William will be married. Its gearing up to be the biggest televised event ever with billions tuning in!! With this big event I have noticed a huge pick up in advertising for travel packages to the UK and Europe in general. These ads are not targeting travel to attend and see the wedding but to travel to Europe for your next holiday. These smart companies are definitely riding the popularity wave. So here are some marketing quirks I have been noticing about the Royal Wedding.

1. Capitalise on big events for marketing.
2. Create innovative and branded products.
3. Leverage traditional values in marketing.

Royal Wedding's Marketing Tips

1. Field Experts - There

Branding and the perception you give to clients or potential are very important. It makes the difference between a business that will grow or a business that will fail as your branding image can provide you new customers, hang on to old customers and even effect what and how much you charge for your product or service. In saying that here are some tips I came across which I though was terrific in establishing your company brand in a superior way.

1) Present yourself in the correct way. I have come across law professionals in very casual attire. All day, every day. Now I'm sure they are terrific at what they do but they certainly dont come accross that way. I have also met interior designers who dress like bank managers which certainly made me consider their creative credentials. So look the part and make sure what you say, what you present and all visible elements about you and your company from websites to business cards all enforce a relevant message.\

2) Look for a Niche

Promotional bags are a popular marketing tool for companies looking to increase brand awareness and promote their products or services. However, with so many different types of bags available, it can be challenging to choose the right one for your needs. This article explores the differences between promotional non-woven bags and eco non-woven bags, providing valuable insights into which option is best for your business.

1. Choose eco bags for sustainability.
2. Customise with eco-friendly options.
3. Consider practicality and durability.

Sustainability Factors

Promotional non-woven

A brand name which is not only well known and recognisable but also associated with all things good such as reliability, prestige, quality and other positive traits will give your company an unbelivable boost up in all aspects from being able to sell more, sell at a higher price and even help in business products such as borrowing funds. We work with many companies who are very strict in how their image is portrayed and they have branding guidelines which run into dozens of pages long.

So why bother with all this fuss about your brand?

Well take this example. You are at the super market and your about to purchase a can of sardines. There are 3 different brands on offer all at the same price. One of these is attractively packaged with nice colours and

I've been hearing more and more about Kogan televisions in various websites and blogs lately. For those who dont know Kogan is a young Australian fellow who sells Kogan branded T.V sets online. What I found curious about him is that he really makes dramatic statements regardless of authenticity and his comments more often than not are really really out there! This makes him perfect fodder for the media to latch on and in the process this gives him free publicity.

Securing free publicity is not easy and never happens instantly. However no matter who you are you it can be accessible to you and consistent efforts will help you get some rewards.

I recently read about Justin Herald who grew a $50 outlay selling t shirts at Parklea Markets to a multi million dollar enterprise. One aspect about him was that he managed to build publicity momentum. How? Well he had an odd type of personality & he really made the most of his time. You can too. Think about it, in a quarter of an

You may have heard of the company Groupon in the news lately? Or perhaps have heard about this thing about group buying and how companies in America and overseas are really leveraging it to increase sales and marketing visibility.

But what realy is Group Buying? & How can it help your business?

Group Buying means that consumer products and services are offered to you at a highly discounted price. The catch? Well a minimum number of like minded buyers must be met in order for that company to offer it to you. Businesses like Groupon which currently is the industry leader in American and in many other countries typically offer a deal of the day on their internet site. Potential buyers like me and you log on and express an interest in buying that product. Once a preset minimum number or people that have expressed their interest is met you then have the opportunity

After working on literally every logo imaginable from companies to government bodies we have learnt quite a bit on logos and design. I would like to share with you some of the things we have learnt. This is Part 1 of a series of posts which I will use to provide handy hints and tips on logo design and what works best not just for promotional items but for branding in general.

1. Design flexible logos for various mediums.
2. Optimise scalability and maintain legibility.
3. Test placements and adaptability to backgrounds.

Usability and Flexibility

Usability and flexibility of your logo means how many different ways can you use your logo but still keep the overall aesthetic and design integrity. You see