Whether you are a new or an old company, you will always want to create a good reputation and image among your customers, clients, contractors, and your own staff. Not only do you want your company name or logo to be known, but you also want to leave a good impression. This is what corporate giveaways such as promotional calculators are for.

You can build better relationships with your clients, customers, and suppliers through branded calculators. A calculator could be the most widely used office supply but is not often distributed to all employees. You can capitalize on customised calculators as a means of creating awareness for your company or product. You can be sure that this printed item will be utilised well by many people and that your logo will always be in prominence every time the item is used.

Who Uses Promotional Calculator

Promotional calculators, versatile and practical tools with a nostalgic touch, have gained traction as a unique marketing strategy for various individuals and organizations. By customizing these handy devices with logos or personalized messages, users can connect with their target audience, leave a lasting impression, and showcase their brand in a functional manner. Let's explore who can benefit from the use of promotional calculators in their marketing efforts.

Educational Institutions: Schools, colleges, and universities can utilize promotional calculators as a means to connect with their students, faculty, and alumni. By distributing customized calculators during events like orientation, open houses, or alumni gatherings, these institutions can foster a sense of community and pride while ensuring their name remains top of mind.

• Financial Service Providers: Banks, credit unions, and other financial service providers can use promotional calculators as a way to engage with their clients and prospects. These branded devices can be offered as a complementary tool alongside financial products or services, reinforcing the company's commitment to helping customers make informed financial decisions.

• Accounting Firms and Tax Professionals: For accounting firms and tax professionals, promotional calculators serve as a practical and relevant marketing tool. By gifting clients and prospects with customized calculators, these businesses can demonstrate their expertise in the field, build trust, and create a strong association between their brand and financial accuracy.

• Real Estate Agencies: Real estate agencies can leverage promotional calculators as a way to assist clients in estimating mortgage payments or determining property values. By offering these branded tools as a token of appreciation or during open houses, agents can establish a reputation for being helpful and knowledgeable

Picking the Right Calculator

Custom-printed calculators come in all forms and sizes. You can have them in all colours, dimensions, and designs. Apart from the common rectangular shape, calculators can now come in round shapes or those with soft edges. The more popular calculator designs are those that can double as something else like a ruler or a key chain or even a pencil case. Perhaps the most important consideration when deciding on a design for calculator corporate gifts is the placement of your company logo, make sure that it is accurately printed on the calculator and that it is in a place of prominence that is easy to recognize.

Consider the recipients of your printed calculators when selecting a design. Are they office personnel, students, or mothers? Use this information to guide your design selection. If your target recipients are office personnel then you can go with formal designs that will look professional atop a workstation.

If you are giving these custom-printed calculators to students, then you can pick a calculator that comes with a ruler. Key chain calculators are ideal for moms who usually make the trip to the grocery and would need a calculator to tally up their purchases.

When to Give Out Promotional Items

Pick an ideal time to hand out your branded calculators for maximum impact and recall. Trade shows, business conferences, workshops and seminars are probably the best time for corporate giveaways. There are also the holidays when your company would like to spread goodwill to others. Many businesses give out their promo items during the launch of a new product or simply to create awareness for an already existing product.

Author Profile: Wendy Li

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn or drop her a line via wendy@cubicpromote.com.au