Tired of the old promotional pens, mugs, and umbrellas? Here is a great idea for a corporate give-away or a merchandising item: the printed calico bag. Calico bags are plain-woven textile made of unbleached and unprocessed cotton. It usually contains un-separated husk which gives it a rustic look and makes it more durable than cotton fabrics. This material is perfect for custom-printed designs and therefore, ideal for personalised, custom-branded corporate give-aways.

Types of Printed Calico Bags

Promotional calico bags are available in various types to suit different needs and preferences. These may include standard tote bags, drawstring bags, backpacks, and messenger bags, among others. Each type of bag may have different features, such as different sizes, handles or straps, and closure mechanisms. It is also possible to select different printing options, such as screen printing or digital printing, to ensure that the bags effectively showcase the desired branding or messaging. By carefully selecting the appropriate type of calico bag and customization options, organizations can create effective and appealing promotional items that are well-suited to their specific needs.

Designs and Dimensions

The great thing about calico bags is that they can be made out into pretty much any design and dimension. Their default design takes the shape of a rectangle in off-white colour with no enclosure and two handles. The textile is very flexible that it can be folded into a small wallet-size form that can be deployed to its regular size when about to be used. You can place hard-board linings inside custom-printed bags to make them hard or you can design them as tote bags, beach bags, or jute bags.

Branding of Calico Bags

Printed calico bags are the perfect vehicle for your merchandising and marketing strategies because there is ample space to print your company logo. A typical 38(w) x 42(h) cm bag has a printing space of 30 x 32 centimetres which is more than enough for printing your logo. These customised bags have two sides so you can choose to print on both sides for maximum exposure. The people you give this item to will surely find a host of uses for these bags so you can be sure that your company logo will be visible to a lot of people.

Merchandising Ideas

Branded calico bags are perfect for holding promotional items of gift packs. They are also idea in sales conferences to hold press kits or other items related to an event or a product launch. They are more affordable than fancy gift packages and they can be used over and over as they are spacious and sturdy. If you are planning a sales campaign during the summer months you can have them in beach bag design with drawstrings or different compartments inside. You can also dye them in different attractive colours.

An Eco-Friendly Option

In these environmentally conscious times, you can help protect the environment by encouraging people to use your calico bag give-aways as a replacement for plastic bags. Many supermarkets have provided discounts for consumers who come to the store with their own grocery bag. Your company will not only be promoting your products but you are also joining efforts to conserve and protect the environment with these re-usable bags.

Author Profile: Yoshe

Yoshe is Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn.