Effective Lanyard Distribution Tips

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Giving away custom lanyards is easier than you think all thanks to how functional and versatile they are. They are one of the branding tools to utilise if you want to make a lasting impression or impact within and outside your target market. Lanyards are an eye-catching promotional merchandise item since they're worn on top of the wearer's body. You can't help but to be drawn to it since you want to know the person in front of you, especially if you only met for the first time at a corporate event or exhibition. In this post, we will give you some tips on how to creatively distribute lanyards.


  1. Distribute custom lanyards strategically.
  2. Make lanyards memorable and eye-catching.
  3. Use lanyards to maximise brand exposure.

Effective Lanyard Distribution Tips

Unleashing Lanyards at Events

Events offer a perfect opportunity to distribute custom lanyards and make a memorable impression on attendees. By incorporating lanyards into your event strategy, you can engage with potential customers and maximise brand exposure. Here are some creative ways to unleash the power of lanyards at events:

  • Swag Bag Surprise: Including custom lanyards in event swag bags is a great way to surprise attendees and provide them with a useful item. As they discover the lanyard while going through their bag, they will not only appreciate the gift but also associate it with the positive experience of the event.
  • Networking Icebreaker: Encouraging attendees to swap their lanyards with others can serve as a fun icebreaker activity. This not only sparks conversations but also increases the visibility of your brand as people proudly wear their newly acquired lanyards. It creates a sense of community and engagement among attendees.
  • VIP Access Passes: Designating special custom lanyards for VIP guests or speakers adds an element of exclusivity to their experience. These custom lanyards can serve as a great conversation starter and help create a sense of prestige around your brand. VIP guests will appreciate the special treatment and feel valued.
  • Gamify the Experience: Creating a scavenger hunt or game at the event where attendees collect different lanyards from various exhibit booths or stations can generate excitement and engagement. Participants will actively seek out your brand as they try to collect all the different lanyards, creating a memorable experience and increasing brand interaction.

Conquering Conferences and Trade Shows

Conferences and trade shows bring together a targeted audience that is interested in specific industries or topics. Custom lanyards can play a crucial role in making your brand stand out in a sea of competition. Here's how to conquer conferences and trade shows with lanyards:

  • Unique Designs: Creating eye-catching and unique lanyard designs that align with your brand identity can make a significant impact. When lanyards are visually appealing and reflect personal style, people are more likely to wear them, increasing brand visibility.
  • Badge Holder Alternatives: Offering lanyard solutions beyond traditional badge holders can make your lanyards more useful and increase their chances of being worn and noticed. Consider options such as phone holders, retractable reels, or detachable buckles to cater to various needs and preferences.
  • Booth Giveaways: Using lanyards as giveaways at your booth or exhibit can attract visitors and provide an opportunity for brand interactions and conversations. By including your logo and contact information on the lanyards, you ensure that attendees have a lasting reminder of your brand.
  • Branded Accessories: Collaborating with other exhibitors or sponsors to create branded accessories that can be attached to the lanyards can boost brand visibility and create a memorable experience for attendees. This collaborative effort not only increases the overall exposure of your brand but also offers a unique and valuable addition to the lanyards.

Lanyards as Marketing Campaign Tools

Promotional lanyards can also be used as part of your overall marketing campaigns to increase brand awareness and engagement. Here are some strategic ways to leverage lanyards as marketing tools:

  • Online Giveaways: Run online giveaways or contests where participants can win custom lanyards. This will not only generate interest in your brand but also increase social media engagement and reach as participants share their entries and winners proudly display their prizes.
  • Employee Brand Ambassadors: Provide custom lanyards to your employees and encourage them to wear them outside of work. This turns your employees into brand ambassadors, increasing your brand's exposure wherever they go.
  • Influencer Collaborations: Partner with influencers or industry experts to create limited-edition custom lanyards. These collaborations will not only boost brand credibility but also attract a wider audience as followers of the influencers engage with your brand.
  • Supporting Causes: Design custom lanyards that align with a cause your brand supports. By donating a portion of the proceeds from their sale, you can create positive associations and engage customers who are passionate about the cause.


In conclusion, custom lanyards go beyond being mere badge holders. By strategically distributing them at events, conferences, trade shows, and as part of marketing campaigns, you can maximise their reach and impact on your target audience. From swag bags to VIP access passes and unique designs, there are countless ways to make lanyards an effective tool for brand promotion. So, don't limit yourself to traditional merchandise items, unleash the power of promotional lanyards and watch your brand reach new heights!


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