How to Choose the Perfect Stress Ball for Your Brand Marketing

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Stress balls are getting increasingly popular as promotional products because of their effectiveness in soothing stress and anxiety. These customizable stress balls offer a cost-effective solution to promote your business. There are several options available; however, selecting the right stress ball can be a bit of a challenge. Here are some tips to help you choose the perfect stress ball that aligns with your brand's identity and business goals and how to promote it effectively.

Tips On How To Choose The Right Stress Balls For Brand Marketing

Purpose Comes First

Before selecting the perfect stress ball for your brand, it is important to determine its purpose. Do you want to relieve stress, or do you want to provide a fun toy? If you are hoping to alleviate stress, foam stress balls are a good choice. On the other hand, squishy stress balls with smiling faces or shaped like small animals make for excellent toys. Knowing the purpose of the stress balls is the first step in aiding you to select the one that is in line with your business goals.

Budget First

Your budget is another significant factor to consider when choosing a stress ball. Stress balls come in various price ranges, from a few cents to several dollars. Deciding on your budget before you start looking will help you select the best material, size, and shape within your budget.

Material Options Abound

Stress balls are available in a variety of materials, including foam, gel, and metal. Foam stress balls are commonly used because they are lightweight, long-lasting, and affordable. Gel-filled balls are pricier, but they offer a unique tactile experience and may be filled with sand or liquid. While metallic balls look sophisticated, their texture does not offer the comfort of foam or gel stress balls.

Size is Critical

Stress balls are available in different sizes, from small to oversized. It is essential to consider the purpose of the stress ball and your audience's preferences when deciding the size. Adults find it simpler to utilize larger stress balls, however youngsters or those with small hands should use smaller stress balls. Although smaller balls are simpler to handle, larger stress balls provide more branding opportunity.

Customized Shapes

Stress balls can be found in a variety of shapes, such as round or in the form of fruits, cubes, or even automobiles. The time frame is determined by your preferences and target market. It is ideal to select a shape that captures the essence of your brand and resonates with your intended market.

Customization is Key

Customizing stress balls is an excellent way to promote your brand. Most manufacturers offer customization options, such as adding a logo or slogan. Choose the right color and printing technique to make the stress ball stand out while also staying cost-effective.

Quantity To Consider

When ordering stress balls, the minimum order quantity is usually 100 units. Ordering in bulk can reduce costs, and ensure you have enough promotional items for multiple events. Safe storage can help prevent damage or deformation.

Effective Distribution

Once you have selected and customized your stress balls, you should decide how to distribute them effectively. Always consider your target audience and their preferences. Stress balls can be given out at trade shows or events or mailed to clients. Ensure the method of distribution fits your intended audience.


Although it may be challenging, selecting the perfect stress ball is vital to promote your business. Purpose, budget, material, size, shape, customization options, quantity, and distribution method are key considerations when selecting the ideal stress ball. Ensure that you tailor these factors to serve your business goals and resonate with your target audience. With these tips, you can successfully promote your brand and provide relief from stress and anxiety.

Author Profile: David De Mulder

David De Mulder

David is a sales manager at Cubic Promote with over 13 years of experience in the promotional product industry. David is the resident expert on promotional pens, corporate gift packs, and promotional product distribution across multiple departments. Visit him on LinkedIn or email him at

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