How to Define Promotional Products

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Promotional products are items of tangible personal merchandise that are given away or sold with a company's logo, message, slogan, or other branding elements on them. They are often used as marketing and advertising campaigns for businesses and organisations seeking to increase brand awareness, generate leads, or create customer loyalty. Examples of promotional items include pens, mugs, t-shirts, calendars, keychains, USB drives and more.

Key Takeaways

  • Promotional products are items of tangible personal property printed with a company's logo, message, slogan, etc. that are used for marketing and advertising campaigns.
  • Promotional merchandise have potential to reach a large number of people in a cost-effective manner and can be used as giveaways at trade shows or as incentives for customers loyalty programs or employee rewards programs.
  • Logo printed products offer several benefits such as increasing brand recognition, generating leads, building relationships with customers and motivating employees; however there may be some drawbacks like creating an unappealing impression or not receiving any real benefit from the materials given away.

Goals of Using Promotional Products

The main goal of using promotional products is to increase brand awareness and visibility by having the company's logo printed on an item that people can keep with them in their daily lives. This type of marketing is effective because it has potential to reach a large number of people in a cost-effective manner. Promotional products also serve as giveaways at trade shows and corporate events. By handing out branded items to customers and prospects they will remember the company’s name and be more likely to purchase goods from them in the future.

Promotional products can also be used as incentives for customers who buy certain amounts of goods from the company or enroll in their loyalty program. This encourages repeat purchases from existing customers and increases sales overall. Additionally, promotional items can be used for employee rewards programs which boost morale and motivation within an organisation.

Benefits of Custom Branded Products

By utilising promotional products businesses can receive several important benefits such as increasing brand recognition among target consumers, generating leads for the organisation, building relationships with customers that may lead to repeat purchases or higher sales volume, creating a positive impression amongst new prospects or clients that may result in increased opportunities or deals down the line as well as motivating employees with incentives that they may not have access too otherwise. All of these things will help businesses achieve their goals while also increasing overall profits over time.

Advantages & Disadvantages of Logo Printed Items

One big advantage of using promotional materials is its affordability when compared to other forms of marketing like television ads or print media campaigns which can get very expensive quickly depending on how much money is put into them going forward. However there is always the possibility that these items won't be received well by customers who might find them tacky or unappealing which could damage the company’s reputation if it becomes widespread enough amongst potential buyers. Additionally there is no guarantee that handing out items with company logos on them will actually result in any real benefit because some people may just throw away whatever they receive with no intention ever using it again which would be a waste resources in this scenario all around.

Another downside to consider when deciding whether promoting materials should be utilised is that some countries have strict regulations regarding what kind of gifts companies are allowed to give away without running afoul local laws so doing research beforehand before launching any such campaigns should always come first before investing time or money into something like this projectwisely.


Promotional products offer numerous advantages for businesses seeking to increase their visibility amongst target audiences while also getting mentioned by existing customers who already know about said business already thereby helping initiative reach further than it could otherwise do on its own merit alone at times. However due diligence must be done beforehand so any legal ramifications don’t creep up later down the line afterwards .

How to Define Promotional Products

Author Profile: Wendy

Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.

Cubic Promote 1300 858 288 Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.