QR codes are often seen on promotional gifts as a handy way to access something as simple as restaurant menu or as complex as a trade show floor plan. If you want to get your recipients interacting with promotional items then using a custom QR is a great way to go about it.

What is a QR Code?

QR codes, or Quick Response codes, are two-dimensional barcodes that contain encoded information. They can be scanned using a smartphone or QR code reader, instantly directing users to websites, apps, videos, or other digital content. QR codes are versatile and widely used for marketing purposes as they provide a quick and convenient way to transfer data to mobile devices. With their ability to store large amounts of information and easy accessibility, QR codes have become increasingly popular for promotional campaigns, product labelling, contactless payments, and more, bridging the offline and online worlds in just a scan.

The History of the QR Code

QR codes were developed in 1994 by a Japanese automotive company called Denso Wave, a subsidiary of Toyota. The primary purpose was to create a barcode capable of storing more information than traditional linear barcodes. The QR code, short for Quick Response code, was designed to be scanned quickly and decoded at high speed.

Originally, QR codes were mainly used in the automotive industry to track parts during manufacturing. However, their potential for broader applications was soon recognised. Over time, QR codes became popular in various industries, such as advertising, marketing, and retail.

One of the main factors contributing to QR code adoption was the widespread use of smartphones and their ability to scan codes using built-in cameras. This made it convenient for users to access digital content or information by simply scanning a QR code.

In recent years, QR codes have gained even more prominence as businesses increasingly leverage their capabilities. They are now used in digital advertising campaigns, product packaging, ticketing systems, payment applications, and many other areas where quick access to information or digital content is desired.

With the rise of contactless interactions and the increasing reliance on smartphones, QR codes have become an integral part of our daily lives, acting as a bridge between the physical and digital worlds.

How to Use a QR Code

Using QR codes is simple. All you need is a smart gadget (phone, tablet) with a camera. Simply download the QR Code Reader, an application used on phones and tablets for reading these codes specifically. Once downloaded, open the app and put a camera on the QR code to automatically capture the code and connect to the website where the code is stored. Instead of writing down a URL address or storing texts, the QR codes will lead directly to the site.

Marketing Opportunities Using QR Codes

A QR code can be used as a marketing tool to promote the website to web visitors who frequently visit the site using their mobile phones. Because QR codes take visitors directly to a pre-determined web address, they are a great way to get customers to engage with a specific marketing message. Additionally, special offers and product information can be compressed and sent out as QR codes and printed on paper to be distributed to the public.

Using QR Codes Step By Step on Promotional Products

There are several ways QR codes can be used for promotional products. Below are some examples.

1. Instant access to product information

QR codes provide a convenient way to offer instant access to detailed product information. By incorporating QR codes on promotional products such as brochures, postcards, or product packaging, users can simply scan the code and be directed to a webpage or landing page containing relevant information about the product, such as specifications, features, and pricing.

2. Interactive contests and giveaways

QR codes offer an exciting avenue for interactive promotions such as contests or giveaways. By scanning a QR code, users can participate in a prize draw, vote for their favourite product, or share feedback – all of which incentivise engagement and interaction. This not only creates a sense of excitement around the promotional product but also provides valuable customer insights and feedback.

3. Bridging the offline and online experience

QR codes serve as a bridge between the offline and online worlds. For example, a retailer can include a QR code on a product label or in-store promotion, allowing customers to access additional details about the product or share their experiences on social media platforms. This integration enhances the customer experience and encourages a seamless transition between physical products and digital interactions.

4. Engaging multimedia content

Promotional products like t-shirts, mugs, or water bottles can be infused with QR codes, allowing users to unlock additional multimedia content such as videos, audio clips, or images. These multimedia elements create a more interactive and engaging experience, leaving a lasting impression on customers and reinforcing brand recognition.

5. Contactless payment solutions

With the rise of mobile payment options, QR codes can also facilitate contactless payments. By incorporating QR codes on promotional products, businesses can offer customers a convenient and secure way to complete purchases using their smartphones or mobile wallets. This eliminates the need for physical payment methods and aligns with the growing trend of contactless transactions

And that's it! Using QR codes on promotional products is a breeze, and it's an awesome way to get your brand out there in a fun and interactive way. 

Conclusion:

QR codes have emerged as versatile tools for promotional products, enabling businesses to enhance customer engagement, provide valuable information, and bridge the gap between physical and digital experiences. By incorporating QR codes into promotional strategies, businesses can create interactive and memorable experiences for customers while reinforcing their brand presence. As technology continues to evolve, QR codes are expected to play an increasingly integral role in shaping the landscape of promotional products and marketing efforts.

Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.

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