Get a Free Quote + $50 Voucher*
As businesses move into the 21st century, it is becoming increasingly important for organisations to be cognisant of their environmental impact. Businesses are being urged to opt for products and services that are eco-friendly and sustainable. In this article, we will explore why it makes sense for businesses to opt for sustainable promotional products.
- Opt for sustainable promotional gifts to improve your public image, make cost savings in the long term and protect the planet.
- Do your research when choosing sustainable options to ensure eco-credentials are clearly stated and supply chain partners have strong environmental protection measures.
- Ethical considerations should also be taken into account such as ensuring production staff are properly remunerated and goods are fair trade certified where possible.
Enhancing Your Public Image
Giving out promotional items can be an excellent way of marketing your business, while also rewarding loyal customers. However, if these items are not sustainability focused and come with a large environmental footprint, you may find that your public image suffers as a result. By choosing environmentally friendly options such as natural fibres, reusable water bottles or even wooden items like rulers, you can ensure that your public image stays positive and reflects your commitment to the planet. Not only does this help you build trust with clients and customers but research has found that an overwhelming majority of people prefer companies who prioritise sustainability over cost savings or profit margins.
Making Cost Savings
Returning to profitability is a top priority of any business but many fail to recognise the potential longterm cost savings associated with investing in sustainable goods and services. While initially it may appear more expensive to choose sustainable goods over standard ones without eco-credentials there are numerous other costs associated with single-use plastics or throwaway promotional items in terms of landfill costs and clean up efforts after disposal. Therefore, when assessing longterm costs associated with marketing campaigns opting for eco-friendly choices at the outset maybe a wise choice ultimately resulting in significant cost savings further down the line as well as enhanced public image benefits as explained above.
Protecting The Planet
The third reason why opting for sustainable promotional gifts is so beneficial is related to the impact on planet from single-use plastic items which unfortunately end up polluting our environment resulting in damage to wildlife habitats and extensive marine life changes due to plastic waste ending up in our waterways either through littering or accidental marine pollution from ships transporting plastic packages across the globe. Companies have a responsibility therefore towards society at large when procuring materials from supplier chains - therefore by moving away from single use plastics businesses should be rewarded rather than punished financially due to considerations around wider social responsibility issues connected with protecting our planet's health which ultimately affects us all - now and future generations alike!
Choosing The Right Sustainable Option For You
When deciding upon what sustainable option is right for you it’s important do your research first before investing in any specific product range that doesn't provide clearly defined eco-credentials or fails to demonstrate a commitment within their supply chain partners towards environmental protection measures. Furthermore, you should look into how companies are packaging their products - if they're still using vast amounts of single use plastic this negates any potential gains made by selecting a more environmentally responsible item originally since much of its packaging would then counteract its impact on the environment! Additionally ethical considerations must also taken into account such as ensuring production staff behind these goods are properly remunerated along with being fair trade certified where possible which further enhances company reputation particularly among younger generations who place significant emphasis on corporate social responsibility factors when making buying decisions online or offline alike!
Overall there’s no doubt about it - promoting your business through giving away reusable promotional gifts can make perfect business sense both economically & environmentally speaking if done correctly so consider going down this route next time you're thinking about how best advertise your organisation while simultaneously protecting our precious planet too!
Author Profile: Wendy
Wendy is the general manager of Cubic Promote and has 14 years of experience in the promotional product industry. Wendy is an expert on the successful execution of marketing merchandise strategies and individual products to suit a broad range of recipients. Visit her on LinkedIn.