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Promotional Jackets: 5 Reasons Why They’re Effective Marketing Tools

Last Updated: 11 February 2026

Key Points:

• Promotional jackets are an effective marketing tool that gives brands high visibility through regular use.
• Studies show a $20 jacket can generate around 6,100 impressions, with most recipients recalling the brand and many more likely to purchase.
• As quality apparel drives loyalty and action, businesses are using jackets as long-term brand assets rather than one-off giveaways.

If you have attended big business events like conferences, trade shows, and local fairs, chances are you have seen people wearing promotional jackets bearing company logos and slogans. It’s also very likely you have received one yourself.

That’s because customised jackets have always been a staple of promotional merchandise. Branded custom apparel like jackets provide companies with benefits that do wonders for their promotional campaigns. In this article, we’ll discuss the five reasons why promotional jackets are popular and effective marketing tools.

Why Choose Custom Jackets?

1. Spacious Advertising Area

Jackets have large, visible sections for advertising. With logos, slogans, and branded messaging printed or embroidered in all the right places, well-designed promotional jackets can deliver significant visibility and reach for the brand.

When worn regularly, promotional jackets can further increase brand awareness long after the event. This means maximised logo exposure to a wider audience, resulting in brand recognition and recall among people who may not be familiar at all with the company.

2. Great Value For Money

Promotional jackets deliver great value to your marketing budget. A recent survey has revealed that promotional outwear with a total cost of $20 will have a CPI (customer price index) of only 3/10 of a cent. In addition, a promotional jacket can create approximately 6,100 impressions throughout its product life. The interactions and opportunities a promotional jacket can create are certainly worth more than the cost of production.

3. Drive the Audience To Take Action

Customers wearing your promotional jackets are walking billboards that are highly visible to a lot of people. But these jackets don’t just enhance the visibility of your brand. Promotional jackets with branded design and messaging can ultimately drive consumers to take action, whether it’s making a purchase or subscribing to a service.

According to a study, over half of marketers say that promotional products, jackets included, are the best medium to drive consumers into action. That’s because people who are in the process of making a purchase decision tend to transact with a brand that they regularly see or interact with.

4. Cultivate Customer Loyalty

Promotional jackets not only help you put your brand out there, but it also helps cultivate a strong sense of loyalty among your consumers. Offering branded custom jackets as an incentive or reward for a purchase or giving them at business conferences conveys a message of appreciation. When people feel they are appreciated or valued, they tend to become loyal. How do they show their loyalty? By wearing your promotional jackets, of course.

But more than using your jackets, loyal customers will introduce your brand to their circle of family and friends. That’s because receiving a promotional jacket is a positive experience for them and customers are likely to refer brands, they have pleasant and fruitful interactions with.

5. People Love Free Stuff

Handing out promotional jackets addresses a basic human desire for free things. But the rewards for utilising marketing strategies that include free promotional merchandise can be massive as well.

Giving free jackets can do wonders for any brand and the numbers indicate this. For one, more than 70% of customers say they will likely purchase from a brand that gave them a promotional item. Two, nine out of 10 people say they can recall a brand’s name or logo on the promotional product they received. In addition, 61% of customers will conduct research on the company that gave them customised free items.

However, it is also crucial for brands to give high-quality jackets. An estimated 72% of consumers say they associate the quality of the product with the reputation of the organisation. That means top quality equates to positive perception and great experience, which ultimately drives business growth.

Get High-Quality Promotional Jackets from Cubic Promote

Investing in promotional jackets is a great way to get your brand out there and extend your reach to consumers outside your network. Cubic Promote offers a wide range of high-quality promotional jackets for all your promotional activities. Whether you want to gain exposure, promote a product, or build and nurture relationships, Cubic Promote delivers promotional jackets that are tailored to meet your requirements and budget.

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