Case Study: Network Nursing Agency (NNA)

Who is it?

• NNA provides skilled nurses and midwives across Sydney and Greater NSW since 1997, specialising in aged and home care.

Problem

• Needed effective promotional items for expos and health events to attract potential clients needing home or residential care.

Solution

• Collaborated with Cubic Promote to select practical gifts: microfibre cleaning cloths, branded lanyards, custom printed magnets, fidget spinners, cooling reusable face masks, and hand sanitisers, all featuring NNA branding. Also, a custom-printed exhibition table cloth was produced.

Process

• Consulted to identify needs and selected practical, branded items. Ensured timely production and delivery for event distribution.

Outcome

• Enhanced event engagement and brand recall. Received positive feedback from NNA, reinforcing their partnership with Cubic Promote for future branding solutions.

---

Case Study: Nobby's Nuts

Who is it?

• Nobby's Nuts, Australia's leading nuts brand by The Smith's Snackfood Company, a division of PepsiCo, known for its playful slogan "Nibble Nobby's nuts" and popularity in pubs, clubs, and supermarkets.

Problem

• Needed around 9 promotional products without a clear idea or design, aiming to align with their fun brand image and culture.

Solution

• After diving into Nobby's history and Aussie snack culture, Cubic Promote suggested branded bottle openers, custom drink coasters, bucket hats, and promotional aprons. These items, especially the aprons with playful graphics, matched the brand's ethos perfectly.

Process

• Collaborated closely with Nobby's marketing team to develop slogans and designs, focusing on products that celebrated Australian snack culture and Nobby's iconic status.

Outcome

• The campaign was a hit, offering Nobby's Nuts an innovative way to connect with their audience. The promotional aprons, in particular, stood out, showcasing Cubic Promote's creative capability and enhancing Nobby's brand engagement.

---

Case Study: The Sauce by Manu

Who is it?

• 'By Manu' is a range of supermarket sauces by celebrity chef Manu Feildel, offering Australians restaurant-quality flavours like Red Wine, Mushroom, and Diane sauce for home cooking.

Problem

• Needed cooler bags and t-shirts with full-colour branding to match the 'By Manu' brand for the launch of the sauce range. The cooler bags had to accommodate sauce packages, and the t-shirts required high quality for staff and as gifts.

Solution

• Sourced cooler bags meeting the size requirements and recommended high-quality shirts for sampling. Both items received full-colour branding to align with 'By Manu's brand identity.

Process

• Collaborated with 'By Manu' to select and sample products ensuring they met the brand’s standards. Managed production to meet the launch deadline, with a focus on quality and brand consistency.

Outcome

• Successfully delivered branded cooler bags and custom cotton tees in time for the sauce range launch, enhancing brand visibility and cohesion. The items were well-received, supporting staff engagement and promotional efforts.

---

Case Study: The Seven Network Australia

Who is it

• The Seven Network, a leading Australian free-to-air television network, known for its coverage of events, sports, and original series. They actively contribute to community initiatives, notably through The Channel 7 Children's Research Foundation.

Problem

• Required custom-packaged Christmas gifts for young patients in hospitals and care facilities, including a full-colour jigsaw puzzle, custom box, wrapping paper, and personalised Christmas cards, to be delivered across NSW, SA, and QLD before Christmas 2021.

Solution

• Utilised Seven Network's provided graphics for the jigsaw and packaging. Focused on production and assembly of custom-printed boxes to fit the puzzles, alongside creating custom wrapping paper and Christmas cards for a cohesive holiday package.

Process

• Worked closely with Seven Network to streamline design elements. Our digital print specialists customised boxes for the puzzles, while our paper print team developed the wrapping paper and cards, ensuring a timely Christmas delivery.

Outcome

• Successfully delivered personalised and festively packaged jigsaw puzzles to multiple locations, providing joy to vulnerable children during the holiday season and reinforcing The Seven Network's commitment to community support.

---

Case Study: Twisties

Who is it?

• Twisties, a beloved corn-based cheese curl snack by Smith's Snackfood Company, part of PepsiCo, is a staple in Australian lunchboxes and parties, also popular internationally.

Problem

• Required promotional socks with full-colour, edge-to-edge designs that are different for each sock in the pair, for an upcoming Twisties event. The project had a tight deadline within a month from ordering.

Solution

• Selected a sock style compatible with the required branding and designs. Developed two unique designs for each sock pair, complemented by custom tags and packaging for a retail-ready appearance.

Process

• Collaborated with Twisties marketing to refine the designs, ensuring suitability with the sock decoration method. Managed a quick production turnaround to meet the event deadline.

Outcome

• Delivered uniquely designed promotional socks ahead of schedule, enhancing the Twisties branding experience at the event and leaving a memorable impression on attendees.