What Are “Promotional Picnic Cooler Bags”?
Picnic cooler bags keep your food and drinks cold when you’re out at a picnic or spending time outdoors. Typically, they feature insulated linings and sturdy handles. Spacious compartments are also available for snacks, sandwiches, drinks, or ice packs. Adding a custom logo or design transforms these items into “promotional picnic cooler bags,” keeping your brand in sight at parks, beaches, and company outings.
Who We Supply Our Picnic Cooler Bags To
Many businesses and organisations use branded picnic cooler bags for events, giveaways, and merchandise. Clients who use these items include:
- Gourmet Food Brands & Delis – Provide picnic cooler bags as part of premium food hampers for customers who buy picnic-ready products like cured meats, cheeses, and spread
- Local Councils & Government Agencies – Run sustainability campaigns promoting waste-free picnics with reusable cooler bags.
- Fitness & Wellness Businesses – Offer picnic cooler bags as part of nutrition and hydration packs for outdoor fitness challenges.
- Hotels & Resorts – Offer picnic cooler bags in guest welcome packs, especially for beachside or nature-focused accommodations.
Schools, universities and Australian companies have also found Chiller Picnic bags to be useful as once off gifts for their staff and students.
Case Study: Custom Picnic Cooler Bags for Bundaberg Rum
Bundaberg Rum wanted to deliver a premium thank-you gift to long-time supporters and partners—something practical, on-brand, and built for the Aussie lifestyle. We supplied 100 custom picnic cooler bags, each featuring the Bundaberg Rum logo and designed with ample space for drinks and bottles.
The coolers were given out as part of a limited VIP gifting campaign. Recipients used them on road trips, beach days, and backyard gatherings—sharing the experience online and extending Bundy’s brand presence well beyond the bottle.
Results (compared to their previous VIP gifting campaign):
- 31% rise in social media mentions and follower activity, as members shared photos using the cooler bags at outdoor events
- 21% improvement in client retention, based on follow-up partnership renewals and account activity over the following quarter
- 18% increase in positive feedback from new prospects, with several noting the premium quality of the cooler bags during initial engagements
This tailored gift helped Bundaberg Rum deepen brand loyalty while making a strong impression on future collaborators.
Tip to Maximise Brand Impact with Picnic Cooler Bags
Choose a Design That Matches Your Audience & Usage: When selecting a design for promotional picnic cooler bags, consider where and how your audience will use them. For example:
- Outdoor Enthusiasts & Adventure Seekers → Opt for durable, water-resistant materials with padded straps for easy carrying.
- Eco-Conscious Consumers → Choose sustainable, recycled fabrics and include messaging that aligns with environmental values.
Branding Techniques for Custom Picnic Cooler Bags
Cubic Promote uses the latest and best branding techniques to personalise and decorate cooler bags with your logo. You have the option from the following:
- Screen Printing – Widely used technique that involves creating a stencil or screen to print one to two colours on your cooler bags
- Embroidery – A high-precision sewing process using a machine that stitches your logo into the bag’s fabric for a professional finish.
- Heat Transfer Printing – Prints designs through a heat press for a smooth, full-colour look on your bags.
- Full Colour direct digital printing
- Sublimation Printing – Best for polyester-based materials, this technique fuses ink into the fabric for a durable, fade-resistant finish.
Mini FAQ about our Branded Picnic Cooler Bags
Can I customise the cooler bags with my logo and branding?
Yes! We offer custom printing, embroidery, or heat transfer branding. You can add:
- Logos & Slogans – Printed prominently on the front or sides.
- Custom Colours – To match brand identity.
- Extra Features include branded zipper pulls, pockets, or adjustable straps.
How can I distribute promotional picnic cooler bags for maximum impact?
- At Food & Wine Festivals – Perfect for carrying gourmet food and drinksAs part of Hotel & Resort Promotions – Encouraging guests to explore outdoor dining
- With Meal Delivery Services – Enhancing brand loyalty with reusable packaging
- At Outdoor Events & Sporting Activities – Providing attendees with a practical gift
- In Corporate Summer Giveaways – Encouraging staff and clients to enjoy leisure time
Are there eco-friendly options for picnic cooler bags?
Yes! We offer cooler bags made from recycled PET, organic cotton, or biodegradable materials, reducing environmental impact while providing excellent insulation.
What’s the minimum order quantity (MOQ) for your branded picnic cooler bags?
MOQ varies but typically ranges from 50 to 500 units, with bulk order discounts available.
Can I include additional branded items inside the cooler bags?
Absolutely! Many companies pre-fill cooler bags with branded items such as:
– Reusable utensils and plates
– Branded water bottles
– Snack packs or gourmet food samples
– Sunscreen or picnic blankets
Buy Today: How to Order
Learn in detail about our ordering process now!
- Enquiry – Select your preferred picnic cooler bag style, quantity, and branding options.
- Quote – Receive a detailed quote within one hour during Australian business hours.
- Mock-Up – Provide your logo, and we’ll create a digital proof for approval.
- Approval and Payment – Confirm the design, and we’ll start production upon payment.
- Production and Delivery – Your branded picnic cooler bags will be produced and shipped on time.
