Bundaberg Rum

Last Updated: 4 November 2025

Client: Bundaberg Rum – one of Australia’s most recognised and loved distilleries, proudly producing premium rum in Bundaberg, Queensland, since 1888.

What was ordered? 400 branded picnic cooler baskets featuring the Bundaberg Rum logo.

Purpose? To give premium gifts to clients, distributors, and business partners.

How were the cooler baskets used?

They ordered 400 pieces of these picnic cooler baskets and gave it away to their clients and long-term partners as gifts. The aim was to express gratitude to long-term partners and key trade clients for their ongoing support throughout the year.

They opted for a basket that is designed with quality insulation, sturdy handles, and a stylish finish that reflected the brand’s signature craftsmanship. The Bundaberg Rum logo was printed on the front, making the gift instantly recognisable.

The baskets were sent to clients and distributors across Australia, many of whom used them for outdoor gatherings, events, and family picnics. Recipients appreciated the thoughtful gesture — it was practical, premium, and in keeping with Bundaberg Rum’s relaxed yet refined image.

By choosing a gift that could be enjoyed and reused, Bundaberg Rum strengthened relationships with its valued partners while keeping its brand connected to moments of enjoyment and good company.

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