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What is Direct Digital Print on Merchandise?

Direct digital printing (DDP) is a method for decorating and printing products with a full-colour finish. It uses a direct digital printer to apply ink to the surface of a product, such as a ruler, an umbrella, keyrings, and more. Forget old-school pad printing with its stencils and messy transfers. DDP grabs a design off your computer and blasts it onto the merch—no go-betweens. You get crisp, sharp designs with colours that pop.

Traditional printing before digital print machines had slow setups or machines that blot your prints. With DDP in the picture, it’s putting designs on merch with the

speed and quality the merch industry is celebrating. So, what is it, and why is it the go-to technique for custom goodies?

Advantages of Direct Digital Printing

Imagine a digital photo printed onto merchandise. This sums up why we love DDP. Its ability to deliver vibrant, full-colour prints lies at number one. With DDP, your multi-colour logo or crazy design stays true without compromise.

Another key advantage is that it can achieve high-definition detail. Fine lines, tiny text, or complex graphics appear crisp and clear. We are not aware of any other method that allows for such results, and fine details are often hard to replicate.

We also love DDP for allowing quick turnaround times for clients and projects with tight deadlines. With DDP, businesses can produce high-quality custom merchandise in a fraction of the time it takes for other methods like pad printing.

Disadvantages of Direct Digital Printing

As with any technology, there are some downsides to using DDP on merch. These include:

1. It doesn’t work well on surfaces with textures. If the surface is not smooth, it will not produce sharp prints. Make sure to choose a material that works with this branding technique to avoid any future printing issues.
2. Most direct digital printers do not print around curves well.
3. Cost is another thing. Small batches? DDP’s your buddy. No screen setup means it’s cheap to start. But big orders? The price per piece climbs. Screen printing wins on bulk—cuts costs by about 20% past a hundred units.
4. Finally, though DDP prints are generally durable, they may not be as long-lasting as other methods like embroidery or screen printing. Over time, digital prints will fade, and the branding is susceptible to bumps and scratches.

How Digital Printing is Applied

Direct digital printing has quickly become a go-to choice for various applications. Businesses hit trade shows with it—custom swag that turns heads fast. For corporate branding, companies wanting to leave a mark lean on DDP’s precision. Get sharp and pro-looking logos on shirts, mugs, and gadgets every time. Even for personalised gifts, which include adding names on bottles, logos on journals, or custom tote designs, DDP can make them uniquely their own. It’s all about connecting with your audience; this method nails it down for your events and campaigns.

Examples of Merchandise

Some of the products Cubic Promote offers that can be customised with a full-colour digital print include:

• Promotional bottles
• Notebooks
• Stress balls
• Phone Cases
• Printed Mousepads
• Keyrings
• Corporate Compendiums

What it Means to Us

Direct digital printing on merchandise has become an essential tool for Cubic Promote to create dramatic print results. Our clients, including businesses, event organisers, and marketers, demand that their logos and event branding look the best. This is where high-quality, custom printing using DDP on promotional products becomes valuable.

DDP can deliver full-colour, high-definition designs, fast production times, and the flexibility to print on various products. Little wonder, DDP has revolutionised the promotional merchandise industry. While there are considerations to consider, such as material compatibility and the higher cost for larger runs, the advantages of digital printing are clear. Whether you’re looking to create promotional giveaways or offer personalised gifts, direct digital printing provides the versatility and quality your business needs to stand out.