When to Reorder Last Year’s Merchandise — and When Not To

Reordering last year’s items can save time and money, but it isn’t always the right move. Popular products like pens and tote bags work well for repeat orders because they are practical and versatile. These can be used in onboarding packs or as event giveaways. However, some items may become outdated as trends shift.

This guide will help you decide when it makes sense to reorder.

Why Businesses Reorder the Same Merch?

Many organisations reorder merchandise each year to make things easier.

 
Common reasons include:

• The item is proven to work for your target audience.
• Existing artwork and production files are ready to use
• Faster ordering process
• Lower setup costs

If your product and branding are the same, reordering can make buying easier and save planning time.

What Items Are Good for Repeat Orders?

Some products remain popular year after year because they serve a clear purpose. These items are not usually linked to seasonal campaigns, making them great for repeat orders.

Signs You Should Reorder Last Year’s Merchandise

If last year’s items were successful, reordering could be the simplest option.

• Stock ran out before the end of the campaign.
• The design is still current.
• Branding has not changed.
• The item received positive feedback.
• The product suits multiple departments or events.

For core items used across your organisation, it’s often better to stay consistent instead of switching things up.

When You Should Not Reorder the Same Merchandise

Some products lose effectiveness when repeated too often. Reordering is not ideal when:

• Your company logo or brand guidelines have changed.
• The product relates to a past campaign.
• Event themes have changed.
• The item performed poorly last year.
• Product quality issues were reported.

At Cubic Promote, our account managers ask clients these questions to make sure the merchandise you choose will be effective.

Campaign-Specific Merchandise

Items connected to marketing campaigns or specific events often need to be updated each year.

Product Trends Also Change Over Time

Trends in promotional merchandise change quickly. Products that were popular a few years ago might now feel outdated.

For example:

• Plastic promotional products are gradually being replaced by recycled or eco-friendly alternatives.
• Tech accessories evolve quickly as devices change.
• Sustainability-focused merchandise is becoming more common.

Consider Sustainability When Reordering

Over the past year, we have noticed that Australian brands are increasingly seeking eco-friendly options. It’s because environmentally friendly items boost positive perceptions. Before reordering, make sure to check for eco-friendly alternatives:

Evaluate Performance Before Reordering

Reviewing how last year’s merchandise performed can help you decide your next steps. We usually ask our clients:

• Did the items run out quickly?
• Were any products left unused?
• Which items did attendees carry or use most?
• Did staff request additional stock?

Planning Your Next Merchandise Order

Before you reorder, check the following:

• Brand guidelines have not changed.
• Product quality met expectations.
• Campaign goals remain the same.
• Sustainability improvements are not required.

If everything remains the same, reordering is often the most efficient option. To ensure your next merchandise order meets your goals, review your needs now or reach out for expert guidance today.