When to Reorder Last Year’s Merchandise — and When Not To

Signs You Should Reorder Last Year’s Merchandise

If last year’s items were successful, reordering could be the simplest option.

• Stock ran out before the end of the campaign.
• The design is still current.
• Branding has not changed.
• The item received positive feedback.
• The product suits multiple departments or events.

For core items used across your organisation, it’s often better to stay consistent instead of switching things up.

When You Should Not Reorder the Same Merchandise

Some products lose effectiveness when repeated too often. Reordering is not ideal when:

• Your company logo or brand guidelines have changed.
• The product relates to a past campaign.
• Event themes have changed.
• The item performed poorly last year.
• Product quality issues were reported.

At Cubic Promote, our account managers ask clients these questions to make sure the merchandise you choose will be effective.

Campaign-Specific Merchandise

Items connected to marketing campaigns or specific events often need to be updated each year.

Campaign Type	Why It Should Change
Product launches	Messaging evolves each year
Recruitment drives	Campaign themes change
Seasonal promotions	Designs usually rotate
Corporate milestones	Year-specific branding

Product Trends Also Change Over Time

Trends in promotional merchandise change quickly. Products that were popular a few years ago might now feel outdated.

For example:

• Plastic promotional products are gradually being replaced by recycled or eco-friendly alternatives.
• Tech accessories evolve quickly as devices change.
• Sustainability-focused merchandise is becoming more common.

Consider Sustainability When Reordering

Over the past year, we have noticed that Australian brands are increasingly seeking eco-friendly options. It’s because environmentally friendly items boost positive perceptions. Before reordering, make sure to check for eco-friendly alternatives:

Previous Product	Updated Alternative
Standard plastic bottle	Recycled plastic bottle
Plastic tote bag	Reusable cotton tote
Conventional pens	Recycled material pens

Evaluate Performance Before Reordering

Reviewing how last year’s merchandise performed can help you decide your next steps. We usually ask our clients:

• Did the items run out quickly?
• Were any products left unused?
• Which items did attendees carry or use most?
• Did staff request additional stock?

Planning Your Next Merchandise Order

Before you reorder, check the following:

• Brand guidelines have not changed.
• Product quality met expectations.
• Campaign goals remain the same.
• Sustainability improvements are not required.

If everything remains the same, reordering is often the most efficient option. To ensure your next merchandise order meets your goals, review your needs now or reach out for expert guidance today.

About the Author

Charles Liu

Owner

Charles Liu is the Founder and a recognised authority in the promotional products and uniforms industry in Australia. With over 20 years of experience, he has guided Cubic Promote to work with over 15,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using branded merchandise to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of both products and uniforms that deliver tangible, measurable results.